Boost Sales in the Quiet Times
- Jackie Whittaker
- 5 days ago
- 2 min read
Summer can be a tricky time for florists; apart from wedding work, business can be slow, but there are some things you can do to keep business going strong over the summer months.
Offer add-ons with every sale
The first step is to make sure you are maximizing every sale by offering customers a chance to personalise their purchase with an additional item; that extra product offered to a customer to personalise the sale such as chocolates, a cuddly toy or a scented candle.
Why not say to your customer..
“As a Finishing Touch I can include a 110g box of our delicious chocolates with your mum’s birthday flowers for just £6”
for example? Achieving these add-on sales consistently will give your summer sales a boost.
Pitch for local contracts
The next step is to work with local businesses to win more weekly contracts. Take a step-by-step approach: pick your target audience, maybe hairdressers, beauty salons or estate agents. Create an arrangement and offer it to the business for free, explaining that you’d like them to see how fresh flowers can improve their premises, courtesy of your shop. Wait a few days and follow up with another visit or call the owner/manager to get their feedback and discuss designs and pricing options. This is a very simple process but it works, so be targeted and persistent. Summer is when you’ll have time to do it.
Improve your sales confidence
You and your staff should take every chance to sell more, more often. Start by using every sale as an opportunity to educate customers about all of your services. Become confident at simply asking for more business whenever you speak to a customer in your shop or on the phone. Try asking “Do you have any upcoming birthdays or anniversaries you’d also like to take care of today?” or “Are there any other orders I can help you with today?” Customers often appreciate the gentle reminder and can be gradually converted to a repeat purchaser without any need for a hard sell.
Customers will spend more and shop more often, even through the summer, if you give them a little boost, so help them to do that with these tips.
