

Houseplant Guide – All About Ficus
There's a fig houseplant for every situation. Su Whale shares her top picks.

Su Whale
May 122 min read


In Season: Lily of the Valley
This spring favourite needs careful handling and conditioning, as Su Whale explains.

Su Whale
May 82 min read


Is There a Training Crisis Looming in Floristry?
There is no doubt that the landscape of training provision in floristry has changed in my career and in my opinion, we could soon be facing a real crisis in the training available for those new to the industry. I was bench trained, learning from a whole bevy of amazing florists, ranging from those a few years older than me to those who were decades older. This meant my education included some real old school techniques as well as more modern ones, well modern for the 1980s!

Viv Bradford
May 63 min read


Bee-Friendly Flowers
Bees are in decline, so its up to the floristry industry to do our bit by promoting bee-friendly plants. Su Whale explains more.

Su Whale
May 51 min read


Spring Flowers - Tall and Slender
Woody stemmed spring flowers are an essential part of the seasonal palette. Learn how to care and condition these stems properly.

Su Whale
Apr 302 min read


Why it's Important to Keep Learning
Karen Barnes explains what continuous professional (and personal) development can do for you and your floristry career.

Karen Barnes
Apr 144 min read


Understanding Flower Ripeness
In this online era, to buy successfully florists now need to learn skills that have previously belonged to wholesale flower buyers.

Viv Bradford
Apr 93 min read


Learn from the Best at Wedding Floral Workshop
If you’re looking for the creative inspiration and technical expertise to take your wedding floristry to the next level, then put this date in your diary. 4‑Day Wedding Floral Workshop: 8th – 11th June 2026 Led by internationally acclaimed floral designers Max van der Sluis, Per Benjamin and Vincenzo Antonuccio, this four-day training programme offers expert tuition and the insider knowledge to craft high quality wedding bouquets, centrepieces and installations with confide

Jackie Whittaker
Mar 313 min read


From the Workroom: Being Savvy with Basing
Su Whale shares her professional tips for effective, good quality basing work.

Su Whale
Mar 262 min read


Weddings: How to Handle Difficult Brides
How do you deal with a difficult bride without losing the contract? Karen Barnes shares her tips and explains why diplomacy is so important.

Karen Barnes
Mar 233 min read


Flowering Bulbs for Easter
Su Whale shows how spring flowering bulbs can make profitable impulse purchases for Easter gifting.

Su Whale
Mar 232 min read


Scented Spring
Su Whale encourages us to embrace scented shrubs to add style and colour to spring arrangements.

Su Whale
Mar 92 min read


"How Can I Help You?" Putting Customers at the Heart of your Business
Let’s take a familiar analogy, that of creating a bouquet, to explore some key steps that will support you to engage, serve & keep customers

Catherine Jane Kirk
Feb 271 min read


Primroses and Polyanthus
The common primrose, or Primula vulgaris, is always the first plant to flower in Su's garden.

Su Whale
Feb 192 min read


Create a Health & Safety Checklist for your Business
Ensure that the health and safety of your employees is at the top of your priority list.

Croner
Feb 185 min read




