Karen Barnes explains what continuous professional (and personal) development can do for you and your floristry career.

In this online era, to buy successfully florists now need to learn skills that have previously belonged to wholesale flower buyers.

If you’re looking for the creative inspiration and technical expertise to take your wedding floristry to the next level, then put this date in your diary.   4‑Day Wedding Floral Workshop: 8th – 11th June 2026 Led by internationally acclaimed floral designers Max van der Sluis, Per Benjamin and Vincenzo Antonuccio, this four-day training programme offers expert tuition and the insider knowledge to craft high quality wedding bouquets, centrepieces and installations with confide

Su Whale shares her professional tips for effective, good quality basing work.

How do you deal with a difficult bride without losing the contract? Karen Barnes shares her tips and explains why diplomacy is so important.

Su Whale shows how spring flowering bulbs can make profitable impulse purchases for Easter gifting.

Su Whale encourages us to embrace scented shrubs to add style and colour to spring arrangements.

Let’s take a familiar analogy, that of creating a bouquet, to explore some key steps that will support you to engage, serve & keep customers

The common primrose, or Primula vulgaris, is always the first plant to flower in Su's garden.

Ensure that the health and safety of your employees is at the top of your priority list.

Reliable and versatile freesia work with every style of wedding and floristry work. Su Whale explains more.

Simple sales opportunities with a bit of creative thinking. Su Whale explains.

Follow Su Whale's guide to conditioning and caring for your Valentine's roses.

Su Whale explores these surprisingly exotic-looking meadow flowers.

Discover cost-effective ways to upskill your staff, from online training to available grants. Learn how small businesses can boost skills without overspending. For small businesses, staying competitive often means doing more with less. Upskilling your staff can help bridge skills gaps, boost productivity, and improve retention, without the need for constant recruitment. But with tight budgets and limited time, many business owners wonder how to upskill staff effectively and a