Boosting Loyalty and Repeat Business: Promotions That Work

Getting a customer through the door is just the beginning. The real value lies in keeping them coming back.

Loyalty isn’t built on discounts alone, it’s built on trust, consistency, and thoughtful incentives that make people feel valued. This article explores how florists can use smart promotions, seasonal planning, and customer engagement to drive repeat business and build long-term relationships. 

Plan Ahead for Seasonal Peaks 

What works: 

• Pre-build collections for Valentine’s, Mother’s Day, Christmas, Proms and Weddings. 

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