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Chelsea in Bloom 2022: British Icons and Destination Displays

Question: How to make a head turning outdoor floral installation, one that needs to look good for a least a week, which can withstand the great British weather, and that has the potential to win gold?


This is the problem which, each May, faces the florists who make the amazing floral displays that are Chelsea in Bloom. And, once again, they pulled it out of the bag, with a dazzling and dizzying number of exhibits to admire from Sloane Street to King’s Road, from White Rabbits to teapots. The ingenuity was impressive, with lots of clever ideas to take away, so here is The Floristry Trade Club’s top tips for successful outdoor designing.


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