Customer Conversations That Convert: The Experience Is the Product

In floristry, the flowers are only part of the story. The way you make your customer feel, from the moment they walk in to the moment they walk out, is what keeps them coming back.

We’ve seen florists transform their business simply by changing how they greet customers or how they talk about their designs. It’s not about being pushy. It’s about being present, personal, and proud of what you do.

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