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Head of Flower Council steps down


Dennis van der Lubbe will be leaving the Flower Council of Holland (FCH) on 31 December. Managing Director since March 2018, he will be taking up a new role as European Marketing Director for a start-up in the field of corporate wellness.


Board Chairman Marco van der Sar says: “In recent years, Dennis has contributed to the professionalisation of FCH in the area of consumer marketing. Alongside the effective campaigns that scored positively and delivered proven returns, shopper activations have been rolled out by a large number of growers, buyers and retailers in various countries. There have also been numerous campaigns, and we have been able to receive EU funding. I would like to wish Dennis every success in his new role.”


Speaking about his decision, Dennis said “There is never a good time to leave an organisation but I could not pass up this opportunity. I am very proud of the Flower Council team and everything that they have managed to achieve in recent years. The challenge for the organisation now particularly lies in creating a greater connection with our stakeholders and the rest of the sector by clearly showing the stakeholders what FCH is doing and achieving.”


The search is now on to find his replacement, an important decision given FCH is being challenged to both justify itself and retain funding as Marco van der Sar explained “In the place FCH currently finds itself, it is important we find a MD who can lead the FCH team, but who is also able to connect parties in our sector with one another based on the activities that FCH carries out for the paying supporters. It is a shame that Dennis has decided to choose a different direction, but the foundations that have been laid over recent years give us a good starting point for developing further.”


About the Flower Council of Holland

FCH is a non-profit organisation established by the floriculture sector with the aim of tempting consumers to buy more flowers and plants. In recent years FCH has worked on consumer promotion, marketing tools, shopper activation, and measuring the effects of campaigns. In collaboration with growers and exporters, the Flower Council responds to consumer needs and develops activities to position these in the context of buying flowers and plants. Over the coming years FCH will be developing this further in conjunction with the sector so that consumers continue spending more on flowers and plants.

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