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Interflora tackles the haters head on

Interflora takes to TikTok-style content to tackle consumer misconceptions about the brand with content that reveals just what goes into every bunch of blooms

With almost 100 years under its belt, Interflora knows a thing or two about flowers – and what they mean to both those sending a bunch, and those lucky enough to be on the receiving end. But Interflora’s research revealed the same old misconceptions about the brand were cropping up time and time again.

That’s why, in a brand-new social media content series launched to its channels this month, Interflora is taking on the haters and tackling consumer misconceptions head on, helping its customers get to know the real Interflora once and for all.

The three-part Tik-Tok style content series will help to answer common questions about the brand, and aim to straighten out the biggest misconceptions customers have; from the faces behind the flowers to the creation process itself, its ‘Interflora Answers’ content series reveals all.

Created in partnership with PR and social media agency Prohibition PR and video agency Orillo, the content series takes viewers on a quick-fire journey into the brand and features real Interflora florists.

It focuses on the hand-made nature of its bouquets, champions the brand’s high street locations, shows the skill involved in creating a bunch, and its hand-delivery service.

Speaking about the campaign, Erica Nicholson, Interflora Senior Brand Manager, said: “We had the pleasure of speaking to hundreds of consumers last year about our brand, and it became clear that there were a few misconceptions floating around. So, we thought, let’s try and bust those myths!”

“We’re a people brand, with a community of 900 local florist businesses – we’re about the personal, hand-made “just for you” experience, far from the corporate beast some people see us as. We’re the champion of florists and floristry, too; it takes years of training, dedication, talent and passion to get the skills it takes to become an Interflora florist and we couldn’t be prouder of them and what they do.”

To watch the myth busting videos click here

See the Editors take on the new campaign here




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