Italian flowers are real eye-catchers; they are strong and colorful because they are carefully cultivated. But the real advantage lies in the climate. In this article, you'll learn why Italian flowers stay beautiful longer and how they strengthen your assortment. Quality Starts at the Source The Italian climate is ideal for growing flowers. With warm summers, more sun hours, and fresh nights, flowers can grow slowly and naturally. This ensures stronger stems, brighter colors,

As a professional, you work hard to deliver fresh, long-lasting flowers to your customers. But what if, despite using reputable suppliers and high-quality products, flowers still wilt prematurely or lose their appeal too quickly in-store? The problem may lie not with the product, but with the care and handling processes along the floral chain. Even the best flower food or conditioner can’t compensate for poor hygiene, incorrect dosing, or improper storage temperatures. Every

Top industry consultant Karen Barnes shares her experiences of destination weddings; hard work but always fabulous!

How do you deal with a difficult bride without losing the contract? Karen Barnes shares her tips and explains why diplomacy is so important.

Delivery route planning involves mapping the most efficient paths for drivers, considering factors like traffic and weather. Automated tools simplify this process, saving time and fuel while improving delivery efficiency.

In the latest in our series about growers, we meet Jo Munson from the very famous Smith and Munson, based in Lincolnshire and growing absolutely delicious tulip varieties and lilies mainly, but also expanding into other varieties in recent times. I was lucky enough to visit the nursery to see the way in which they grow as sustainably as possible and marvel at the huge variety of lilies.   Tell us about yourself and your growing journey, how long have you been growing, why did

Meet the plant-based, biobased, low carbon footprint, high performance foam suited for every kind of floral design: OASIS® Renewal™ Floral Foam. OASIS® Renewal™ Floral Foam is suitable for all types of designs and flowers – it provides a firm and secure hold for both soft and hollow stems as well as thick and woody stems. It has the same outstanding properties as our classic OASIS® floral foam. Ingredients What is OASIS® Renewal™ Floral Foam made from? OASIS® Renewal™ Floral

Many consumers and florists take a critical look at imported flowers. Public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced. New Grounds, Same Passion The truth is that local cultivation is becoming less self-evident. “In Europe, we simply don’t have enough land to meet demand,” says Niels Glas, import manager at FM Group. “And many growers in the Netherlands no longer hav

Bridge Farm is the UK’s leading horticultural expert, with a legacy cultivated over decades of innovation and sustainable growing. At their state-of-the-art facilities and glasshouses, they combine leading edge technology and advanced horticultural science to optimise nature. They deliver the very best of each season, growing naturally at scale. Growing more than 70 million plants a year in a low-carbon, water-efficient, biomass heated glasshouse. They carefully select and br

Flora United SA got its start in March 2007, when Willem Verhoogt, Niek Oudendijk, and Bertu Nieuwoudt decided to buy the Klein-Alexandershoek farm in South Africa. What began as a small dream has now grown into a successful business, growing 36 hectares of flowers (roughly 51 football fields). At first, the trio focused mainly on Leucospermum and Leucadendron, two flowers that grow really well in South Africa. But today, Flora United has expanded its range to include Geraldt

We often get questions about sustainability at our flower farms. Here, we answer your most-asked questions about how Marginpar is working with nature, not against it, to grow flowers that are beautiful in more ways than one. 1| How do you nurture soil health and biodiversity Healthy soil creates thriving ecosystems, resilient plants, and ultimately, stunning flowers. At Marginpar, we've embraced a nature-first approach, working with the earth rather than against it. One key

In recent years, chrysanthemums have gained remarkable interest in the floral market. Many florists, flower enthusiasts, and buyers are quickly embracing chrysanthemums in their arrangements—and for good reason. They are beautiful, have an excellent vase life, and come in unique forms and colours. We are proud to partner with Icon Selections, renowned chrysanthemum breeders whose varieties are bred along the equator. This makes their genetics highly adaptable to growing condi

When it comes to reaching your customers, email still beats social media hands down. 90% of emails land directly in inboxes, compared with just 2% of Facebook posts being seen in the News Feed. On top of that, email campaigns enjoy an average click-through rate of 3%, while tweets sit at just 0.5%. And it’s not just about click-throughs, email converts. 4.24% of visitors from email marketing go on to buy something, compared to 2.49% from search engines and just 0.59% from soc

The Details Support team recently hosted an exciting webinar to introduce Details Direct, our newest platform that simplifies floral purchasing into your Details experience. The session guided attendees through the story behind Details Direct, a live demo of how it works, and a look at what’s coming next. If you could not join us live, here is a full recap. Why Details Direct Was Created For years, we’ve listened to florists share their challenges when sourcing product — espe

More flexibility, longer shopping hours, and faster delivery… sounds like a dream, right? With our UK Stock, it’s possible for UK based florists. Whether you’re a busy florist looking to top up orders at the end of the day or need local British-grown flowers for your designs, our UK Stock is here to make your life easier. What is the UK Stock? Our UK Stock is a separate stock option on the Hoek flowers web shop, located directly in the UK. That means quicker access, local ava