

Sustainability FAQs with Marginpar
We often get questions about sustainability at our flower farms. Here, we answer your most-asked questions about how Marginpar is working with nature, not against it, to grow flowers that are beautiful in more ways than one. 1| How do you nurture soil health and biodiversity Healthy soil creates thriving ecosystems, resilient plants, and ultimately, stunning flowers. At Marginpar, we've embraced a nature-first approach, working with the earth rather than against it. One key

Helena van Achterberg
5 days ago3 min read


Chrysanthemums: The Rising Stars of the Floral Market
In recent years, chrysanthemums have gained remarkable interest in the floral market. Many florists, flower enthusiasts, and buyers are quickly embracing chrysanthemums in their arrangements—and for good reason. They are beautiful, have an excellent vase life, and come in unique forms and colours. We are proud to partner with Icon Selections, renowned chrysanthemum breeders whose varieties are bred along the equator. This makes their genetics highly adaptable to growing condi

Edwin Kirwa
6 days ago1 min read


How to Grow Your Florist Email List
When it comes to reaching your customers, email still beats social media hands down. 90% of emails land directly in inboxes, compared with just 2% of Facebook posts being seen in the News Feed. On top of that, email campaigns enjoy an average click-through rate of 3%, while tweets sit at just 0.5%. And it’s not just about click-throughs, email converts. 4.24% of visitors from email marketing go on to buy something, compared to 2.49% from search engines and just 0.59% from soc

Strelitzia
Dec 42 min read


Navigating Details Direct Webinar Recap
The Details Support team recently hosted an exciting webinar to introduce Details Direct, our newest platform that simplifies floral purchasing into your Details experience. The session guided attendees through the story behind Details Direct, a live demo of how it works, and a look at what’s coming next. If you could not join us live, here is a full recap. Why Details Direct Was Created For years, we’ve listened to florists share their challenges when sourcing product — espe

Corrine Heck
Dec 24 min read


Hoek Flowers UK Stock: More Flexibility, Same Quality
More flexibility, longer shopping hours, and faster delivery… sounds like a dream, right? With our UK Stock, it’s possible for UK based florists. Whether you’re a busy florist looking to top up orders at the end of the day or need local British-grown flowers for your designs, our UK Stock is here to make your life easier. What is the UK Stock? Our UK Stock is a separate stock option on the Hoek flowers web shop, located directly in the UK. That means quicker access, local ava

Hoek flowers
Dec 12 min read


November Gems from UK Growers
Here's the best flowers and foliage still available from UK growers to use in your floristry work.

Su Whale
Oct 312 min read


We Grow People - Our People Grow Flowers
At Marginpar, "We grow our people, our people grow flowers" is more than a motto. It's the way we think, act, and work every day. It's...

Helena van Achterberg
Oct 64 min read


Sustainable Floristry Innovation Award 2025
Newby Hall in Yorkshire once again hosted the Harrogate Autumn Flower Show and one of the key exhibits was from Interflora, showcasing...

Zara Taylor
Sep 237 min read


Guide to Roselilies
Roselilies are immensely popular. You can no longer ignore them since they have become the trendiest lilies of the moment and for good...

Thursd
Sep 1710 min read


Grower Collectives Taking Sustainability Action with Footprinting
Sustainable cultivation requires insight—especially into your environmental impact. Through footprinting, flower growers gain clarity...

FleuraMetz
Aug 253 min read


Marginpar Empowering Communities - A Sustainable Approach
Have you heard about Marginpar’s people centric approach? At Marginpar we say “We grow people, our people grow unique flowers.” Recently,...

Helena van Achterberg
Jul 313 min read


Five Wedding Florists, Five Unique Styles
FleuraMetz is here for every florist this wedding season! The wedding season is all about creativity for florists: combining your unique style with the wishes of each couple. At FleuraMetz, we understand that every florist is unique and deserves tailored support. That’s why we offer a wide range of flowers, plants, and accessories to suit any wedding theme. We support you, so you can focus on what you do best: creating stunning floral designs. Five florists, five unique style

FleuraMetz
Jul 142 min read


Flowers in the Spotlight from Decorum Plants & Flowers
For florists seeking perfection and originality, Decorum Plants & Flowers offers a diverse selection of premium plants, cultivated by...

Thursd
Jul 83 min read


Vicini Hydrangeas: How They Grow Top-Quality Hydrangeas
Step into the greenhouses of hydrangea grower Vicini and you’re greeted by rows upon rows of blooming beauty. Hydrangeas in every shade imaginable, from soft pastels to bold jewel tones. At Hoek flowers, we’re proud to work with many amazing growers who go above and beyond. And Vicini? They’re one of them! This hydrangea grower from Maasland stands out not only for their top quality, but also for their focus on sustainability, innovation, and craftsmanship. Meet Vicini Hydran

Hoek flowers
Jun 233 min read


Sustainable Floral Design
Max van de Sluis and Per Benjamin are releasing a new book: 'Sustainable Floristry. The sustainable future found in our history'. The...

Helena van Achterberg
May 304 min read







