Long-Lasting Flowers Start with the Right Products and Processes

As a professional, you work hard to deliver fresh, long-lasting flowers to your customers. But what if, despite using reputable suppliers and high-quality products, flowers still wilt prematurely or lose their appeal too quickly in-store? The problem may lie not with the product, but with the care and handling processes along the floral chain.

Even the best flower food or conditioner can’t compensate for poor hygiene, incorrect dosing, or improper storage temperatures. Every step of the floral journey, from grower to retailer, must be executed with precision to protect flower quality and vase life.

Chrysal Care & Handling Audit: Your Roadmap to Better Flower Quality

To support our partners in identifying and fixing weak spots in their floral handling processes, Chrysal developed a unique service: the Chrysal Care & Handling Audit. Tailored specifically for each link in the floral chain, this audit evaluates your current practices and provides practical, data-driven advice for improvement.

Each audit is conducted using a standardised digital system, making the process efficient, consistent, and easy to report on. The audit covers critical checkpoints such as:

• Flower receiving and storage procedures.

• Water quality and microbiological contamination.

• Hygiene of tools (e.g. secateurs).

• Dosing of flower food and conditioners.

• Display and in-store flower care.

• Temperature management (air and water).

• Presence of ethylene and Botrytis spores.

The result? A full report including scores, insights, and clear recommendations for improvement. In many cases, a follow-up audit is carried out to track progress.

Results That Speak for Themselves

Customers, which have implemented changes following a Chrysal audit often see immediate benefits:

• Improved flower quality and shelf life.

• Reduced waste and customer complaints.

• Higher customer satisfaction and repeat sales.

These audits can also form the basis for internal quality protocols or supplier evaluation, adding long-term value to your operations.

Get Started With an Audit Today

Are you ready to take a closer look at your flower care processes and boost your quality standards? Get in touch with your local Chrysal technical consultant or contact us directly to explore what an audit can do for your store.

Let’s work together to ensure your customers enjoy longer-lasting, fresher flowers, every time.

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With a legacy that spans many decades, Chrysal is a main driving force in the flower and plant industry and worldwide market leader in flower food. Whether you grow, transport, sell, or simply enjoy the beauty of flowers in your own home, Chrysal has a tailor-made solution to keep cut flowers and potted plants looking fresher for longer.