Marketing That Matters: Community, Social Media and Outreach

Marketing isn’t just about getting your name out there, it’s about building relationships, staying visible, and giving people a reason to choose you.

Whether it’s a scroll-stopping Instagram post or a local workshop, the most effective marketing feels personal, consistent, and connected to your community. This article explores how florists can use modern marketing tools and local outreach to attract new customers, deepen loyalty, and grow their brand. 

Social Media - Your Shop Window that Never Sleeps 

What works: 

• Show up consistently: Regular posts tell customers you’re active, creative, and ready to craft something extraordinary just for them. 

Why it matters: 

Social media is your 24/7 shop window. If you’re not posting, you’re invisible. Consistency keeps you front-of-mind when someone needs flowers—whether it’s a last-minute bouquet, a wedding inquiry, a funeral tribute, or a milestone celebration. When they think flowers, they should think of you.