Considered the most romantic day of the year, but it’s not all roses (excuse the pun!) for florists as one of the busiest and most demanding peaks. There’ll be late nights, early mornings, bleeding hands and aching bodies.

To help you survive and thrive we have created this florist focussed Valentine's Hub bringing together industry insight, inspiration and support.

We all know the ultimate declaration of love is a beautiful bouquet of blooms and what’s better than a completely bespoke, hand-crafted gift created by an expert? Whether it’s a striking red rose hand-tied for the traditional romantic or a dazzling vibrant bouquet for the colour fan who wants something a little different, we know that you’ll put the same care and expertise into every single gift you create.