Merchandising Magic: How to Display Products That Drive Sales

Your shop displays are more than decoration… they’re silent salespeople. The way you present your products influences what customers notice, how they feel, and what they choose to buy. Great merchandising doesn’t just look good, it drives revenue. 

This article explores how florists can use display techniques to increase average order value, prompt add-on sales, and create a more engaging customer experience. 

Make Your Window a Talking Point 

What works: 

• Refresh your window monthly or seasonally. 

• Use bold colours, strong shapes and clear themes. 

• Keep props minimal and tidy. 

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