Launched in October 2024, the Institute of Flowers has been created to support and nurture Ireland’s 4000+ professional florists. It follows a series of focus groups and learning needs analysis, aimed at addressing professional development within the Irish floral industry.
Fionnuala McAuley, Interim Chair of Institute of Flowers said, “Local Irish florists are an important part of the fabric of Irish towns and communities, playing a crucial role at key life events for families and community groups. Our newly established Institute will support and nurture the sector to future-proof it for generations to come. Sustainability, digitalisation, AI, competitiveness, upskilling and succession planning are just some of the critical issues that we will support our membership to harness and flourish as a result. There is a huge amount of creativity, talent and expertise within the sector that we need to preserve and share with upcoming generations.
The floral industry in Ireland is valued at approximately €97 million, with over 4,000 florists operating, 60% of which are run by women. The Institute of Flowers is supported by MEP Maria Walsh, Fianna Fail Councillor Aisling Dempsey and Skillnet Ireland.
Maria Walsh, MEP, said: “As Ireland’s only organisation dedicated to the floristry industry, the Institute of Flowers is vital for empowering florists across Ireland. The Institute not only facilitates vital upskilling for florists but also advocates for their recognition as skilled professionals in our economy. I am especially pleased to see the Institute partnering with Skillnet Ireland through its Positive2Work Skillnet to deliver critical training for our local businesses. This Institute is a valuable step toward future-proofing Ireland’s floral sector, supporting local jobs, and sustaining our communities."
Upskilling is seen by many as the key to growth within Ireland’s floral industry and a core area of focus for the Institute will be in helping its members to develop their technical and business skills through regular events and training. As the collective voice for the sector, the Institute advocates for recognition of florists as valued, professional members of the Irish business community and of local communities throughout the country. A significant focus is on building professional development opportunities within the floral industry. There is a general demand for accreditation and formal training pathways.
Eoin Morton, Head of Policy & Public Affairs, Skillnet Ireland said: “Supporting the competitiveness, sustainability, growth and resilience of the SME sector is vital for our economy, a skilled and talented workforce is central to this. At Skillnet Ireland we are committed to supporting and developing the future skills essential to meet the emerging needs of SMEs. I am delighted to see Positive2Work Skillnet working with the sector to ensure the training needs and workforce development for the sector can be delivered and supported here in Ireland.”
The overall vision for the Institute of Flowers Ireland is to build a network of florists who are equipped with the necessary skills, training, and tools to not only run their businesses effectively but also to prepare for the future. This includes making businesses sustainable and fit for the next generation, as well as striving for accreditation within the industry.
Find out more about the Institute here, including an evolving programme of Education and Training – Institute of Flowers
To learn more about Skillnet Ireland visit www.skillnetireland.ie
The Institute of Flowers (IOF) is a not-for-profit organisation, led by a dedicated board of professionals who are passionate about advancing the floristry industry in Ireland.
