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Join date: Jul 7, 2021
About
Jackie Whittaker is the Community Content Manager for the Interflora Floristry Trade Club. She’s passionate about building a supportive community of florists and independent business owners. Jackie’s varied background in retail operations and marketing, communications and horticultural journalism means that she’s always focused on providing the best content possible for our Floristry Trade Club members.
If you have any suggestions for content you’d like to see from the Floristry Trade Club then Jackie would love to hear from you.
Posts (52)
Oct 23, 2025 ∙ 4 min
Christmas Tips from the Experts
No matter how many Christmas peaks you’ve worked through, there are always lessons to be learnt. To help you survive and thrive this Christmas, we asked some experienced florists to share their top tips for trading successfully this festive season. What to consider first Decide how much business you can realistically cope with . If you have historical sales information, look back at it to remind you what sold well and what didn’t. It’s best to look back over the previous three or four...
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Oct 16, 2025 ∙ 2 min
Christmas is Just Around the Corner…
And it’s never too early to start planning!
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Oct 15, 2025 ∙ 2 min
Autumn Plants for Quick Sales
A wonderful opportunity to create a seasonal themed shop display to celebrate this atmospheric time of year and plants are perfect for this.
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Jackie Whittaker
Writer
Editor - Interflora
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