Selling with Confidence – How Mindset and Conversation Drive Bigger Sales

Floristry is Personal 

Every customer has a story behind their purchase: celebration, sympathy, or “just because.”

Connecting with that story turns a transaction into a relationship. When you listen well and recommend confidently, customers spend more, complain less, and return. 

This article shows how florists can use psychology, phrasing, and mindset to sell with confidence, increase average order value, and create better customer experiences. 

Start With Purpose, Not Price 

What works: 

• Ask about the occasion, recipient and any favourite flowers or colours. 

• Build value before discussing budget. 

• Reflect back what the customer shares to show you’ve listened. 

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