It's powerful and empowering. It revels in pure joy, encourages experimentation and self-expression without restraint, it’s an electrifying and boundaryless shade that can manifest as a stand-out statement ... it is the Pantone colour for 2023 - Viva Magenta 18-1750!
Like last year’s Veri Peri, it’s been specially created by Pantone and vibrates with vim and vigour and will work brilliantly with the other hot trend for 2023 Barbie Pink, announced by Manuel Rucar in a recent Danziger Live as a colour everyone will be asking for next year,
Speaking about the new colour Leatrice Eiseman, Executive Director of the Pantone Colour Institute said “In an age of technology Viva Magenta is a shade rooted in nature and expressive of a new signal of strength. It is brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all.
Eiseman continued: “Inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known, Magenta descends from the red family, PANTONE 18-1750 Viva Magenta reconnects us to original matter, invokes the forces of nature, galvanizes our spirit and helps build our inner strength.
