International Women’s Day – a Unique Sales Opportunity

Sunday 8th March is International Women’s Day. While this may not be a particularly high-profile event in the UK and Ireland at the moment, it still offers a great marketing opportunity to generate more business.

International Women’s Day was originally created to raise the profile of women’s equality, celebrating the achievements of women while continuing the call for gender equality. It’s an official holiday in many countries including China, Russia and several other countries in eastern European and Africa, where men typically give flowers and small gifts to their mothers, wives, girlfriends and colleagues.

All this is a great story to build a marketing campaign around, to generate online orders, particularly from your customers with overseas relatives and friends, but also to begin a new tradition locally.

All this is a great story to build a marketing campaign around, to generate online orders

Mimosa has become the symbol of International Women’s Day after it was chosen by an Italian female politician in 1946. Her counterpart in France had chosen violets and lily of the valley but these were found to be scarce and expensive, so mimosa became the flower of choice for the day. Mimosa is now sent to women on the 8th March all over the world.

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