Visual Merchandising: Making the most of those Special Events
- Two Visual
- Feb 13, 2023
- 3 min read
Updated: 3 days ago
Today’s retail landscape is filled with an ever-increasing and seemingly endless myriad of events. Ranging from the traditional or religious, like Mother’s Day, Easter or Halloween to the more ‘manufactured’ newcomers such as Black Friday or Amazon Prime Day, all of these occasions offer retailers an opportunity to mark the event and boost sales.
Almost as soon as the Valentine’s displays are packed away we’re straight into Mother’s Day, one of those special events that happens on a different date each year. With this years falling on Sunday 19th March it is undoubtedly going to be one of the busiest days on a florist's calendar!
We may be in the midst of an economic crisis but Mother’s Day is still a high-value event and with social togetherness more important than ever, many will want to spend time with their families in person on this day with retail experts forecasting that sales of flowers, chocolates and pampering treats are expected to reach new heights.
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