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Wedding Floristry
Wedding floristry is a wonderful opportunity for you to demonstrate your creativity and to bring to life a bride’s (or groom’s) vision for their special day. But it can also present a whole heap of challenges, such as how to run a successful wedding consultation, how to draft a water-tight contract or how to select the best flowers for the occasion.
Here at the Floristry Trade Club you’ll find the information and inspiration to support your wedding floristry work, whether that’s articles to get your creative juices flowing or insight into the business side of floristry. So start browsing now.
Designing a Sustainable Wedding with Sustainable Wedding Flowers
Create an eco-conscious celebration with locally sourced blooms and sustainable practices that honour nature. Weddings celebrate love, but they can leave a surprisingly large environmental footprint. From mass-produced flowers to single-use décor, traditional choices often generate unnecessary waste. The good news is that choosing sustainable wedding flowers doesn't mean compromising on style or beauty. Quite the opposite, couples who go the eco-conscious route often end up w
Summer Wedding Flowers for Every Budget
Summer weddings have a magic all of their own. Long days, golden evenings and gardens in full bloom, create the perfect backdrop for unforgettable celebrations. Flowers can make or break a wedding day because at the heart of a beautiful, emotional and special day are flowers. Flowers soften spaces, tell stories, and bring a couple’s vision to life. But while floral dreams may be limitless, budgets often are not! The good news? With thoughtful planning and a little creativity,
Wedding Cake Flowers
Su Whale offers advice on how to create wedding cake flowers and what to avoid.
15 Wedding Flower Pitfalls & How to Avoid Them
Invaluable advise from floristry industry consultant and wedding expert Karen Barnes.
Wedding Season is Here: How to Prepare, Perform, and Truly Stand Out
The difference between just surviving and actually thriving this wedding season comes down to preparation—and how you show up. As wedding season approaches, florists everywhere feel the same pressure: more orders, higher expectations, tighter timelines. But the difference between just surviving and actually thriving comes down to preparation—and how you show up when it matters most. This season, it’s not about working harder. It’s about working sharper. Start Before the Rush
How to Optimise Wedding Bookings
Viv Bradford shares her top tips for handling wedding enquiries professionally and converting them to bookings.
A Guide to Different Types of Wedding Bouquets, their Styles and Designs
There are many types of bouquets , from timeless round ones that say "I love you" in the universal language of flowers to modern hoop designs and even chocolate alternatives for those who prefer their romance edible. Perhaps, while scrolling through these inspirations, you’ve wondered which bouquet style will make your (or their) heart skip a beat. Understanding the different types of bouquets always makes those hard choices simpler and more confident decisions. What Are the
Perfect Planning for Weddings & Events
Karen Barnes shares her expert advice on delivering successful and profitable weddings and events.
Why Greenery is the Secret to Stunning Wedding Florals
When it comes to wedding florals, not everyone immediately thinks of wedding greenery. But it’s actually one of the most important parts of bringing your designs to life. Greenery is the background that adds depth and texture to your wedding florals. So, let’s start with the basics and talk about wedding greenery. Why Wedding Greenery Is Important There is something about greenery that makes floral arrangements feel fuller, fresher, and more organic. It is the base of your de
Destination Weddings
Top industry consultant Karen Barnes shares her experiences of destination weddings; hard work but always fabulous!
Learn from the Best at Wedding Floral Workshop
If you’re looking for the creative inspiration and technical expertise to take your wedding floristry to the next level, then put this date in your diary. 4‑Day Wedding Floral Workshop: 8th – 11th June 2026 Led by internationally acclaimed floral designers Max van der Sluis, Per Benjamin and Vincenzo Antonuccio, this four-day training programme offers expert tuition and the insider knowledge to craft high quality wedding bouquets, centrepieces and installations with confide
Spring Wedding Inspiration: Vintage Theme
Timeless roses and a soft pastel colour palette. Su Whale describes the detail.
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