The Basics
No matter how many Christmas peaks you’ve worked through, there are always lessons to be learnt. To help you survive and thrive this Christmas, we asked some experienced florists to share their top tips for trading successfully this festive season.
What to consider first
Decide how much business you can realistically cope with. If you have historical sales information, look back at it to remind you what sold well and what didn’t. It’s best to look back over the previous three or four years as trading varies depending on what days the peak falls (and COVID Christmases were certainly different!). This will help you with everything from product design and flower ordering to staffing levels and sundries.
