We wanted to see your Valentine’s Day Displays, and you did not disappoint! Below you will find our favourite entrants from the Valentine's window competition.
The Benefits of a Great Window Display
Creating inspirational window displays is so important in a retail environment as they act as a silent selling tool to attract customers into your shop. It’s true that first impressions count, so it’s important to make these positive ones. Window displays are a key element of visual merchandising in your business, and done well, have many benefits for your customers, your brand and your business.
Strong window displays will give potential customers confidence that you are an inspiring place to shop, while poor windows will affect how customers see you. They can lose you valuable sales and importantly damage their perception of your products and business.
Your shop exterior is the first point of contact customers have with your business. Typically, customers will look at windows for just 3 seconds, so they must work hard to grab attention. At their most effective, window displays can:
• Create a WOW factor and draw customers into your shop.
• Drive sales on featured products.
• Act as a 365 day promotional space for your shop.
• Inspire customers with fresh ideas.
• Promote individual lines and seasonal products.
• Constantly renew interest in your shop and products.
Valentine’s Window Competition - Entrants
Ann Baff Flowers - Facebook
Blakes of Bookham Flowers
Design Element Flowers - Instagram
Flower and Home Somerset
The Flower Shop Lindley
Johnsons the Florist - Facebook
Lily's of Lingfield
Pavilion Flowers Sheffield - Facebook
Rose Garden Flowers - Instagram
Full terms and conditions for this competition can be found here and the winning window display will be selected at random on 19th February.