7 days ago2 min read

Valentine’s Day Window Displays for Your Shop

Last year, we asked Floristry Trade Club members to share their Valentine's Day window displays with us. They were so good that its seemed a waste not to show these images again; hopefully they'll help you to come up with some fresh ideas for your own windows to mark the most romantic day of the year!

The Benefits of a Great Window Display

Creating inspirational window displays is so important in a retail environment as they act as a silent selling tool to attract customers into your shop. It’s true that first impressions count, so it’s important to make these positive ones. Window displays are a key element of visual merchandising in your business, and done well, have many benefits for your customers, your brand and your business.

Strong window displays will give potential customers confidence that you are an inspiring place to shop, while poor windows will affect how customers see you. They can lose you valuable sales and importantly damage their perception of your products and business.

Your shop exterior is the first point of contact customers have with your business. Typically, customers will look at windows for just 3 seconds, so they must work hard to grab attention. At their most effective, window displays can:

• Create a WOW factor and draw customers into your shop.

• Drive sales on featured products.

• Act as a 365 day promotional space for your shop.

• Inspire customers with fresh ideas.

• Promote individual lines and seasonal products.

• Constantly renew interest in your shop and products.