Florist guide: How to write product descriptions

You're a florist, not a copywriter and lets face it writing doesn't always come naturally to everyone. In a busy online floral market, a good product description can be the difference between a customer making a purchase from you or from another online florist.

Whether it's beautiful bouquets, elegant centrepieces or exotic floral arrangements, here's our quick guide to help you craft fab product descriptions like an expert:

Know Your Audience

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