

FREE Digital Assets - Celebrations Deserve Flowers
Whether it's welcoming a new baby, moving into a new home, or commemorating birthdays and anniversaries, flowers serve as a wonderful way...

Imogen Lester
Sep 301 min read


Florist guide: How to write product descriptions
You're a florist, not a copywriter and lets face it writing doesn't always come naturally to everyone. In a busy online floral market, a good product description can be the difference between a customer making a purchase from you or from another online florist. Whether it's beautiful bouquets, elegant centrepieces or exotic floral arrangements, here's our quick guide to help you craft fab product descriptions like an expert: Know Your Audience

Imogen Lester
Sep 163 min read


Google Ads How to Guide: Promoting your Florist Website
With more and more online retailers offering flower deliveries, it can be really tough to stand out in a crowded online market as an independent florist. But fear not, using Google Ads can be an effective way to help your florist website capture the attention of potential customers searching for flowers and flower deliveries online. Google Ads allows you to create ad campaigns that not only generate clicks to your florist website but also help to convert those visitors into p

Imogen Lester
Apr 286 min read


Social Media Content Plan for Florists with Examples
You're a florist and we know you're super busy which is why we've done the leg work for you and created a simple social media content...

Imogen Lester
Mar 174 min read


7 Tips to Improve your Website's Visibility
In today's digital age, a strong online presence is critical for any business to succeed. Being a florist means you wear lots of hats - florist, business owner, marketer, website designer, accountant, need we go on? To make life a tiny bit easier for you, we've compiled the following tips to help you improve the visibility of your florist website. 1. Optimise Your Website for Search Engines

Imogen Lester
Apr 18, 20243 min read


Christmas 'Thank You' Social Media Assets from eflora
An easy way to say "Thank You" to your Christmas customers with these free, downloadable social media images, created by the team at...

Imogen Lester
Dec 19, 20231 min read


Unlock your organic opportunity with Search Engine Optimisation (SEO)
Whether you’re an established online florist or just starting out in online sales, understanding SEO gives you the opportunity to make more

Imogen Lester
Sep 16, 20222 min read