How Authenticity Drives Flower Business Success and Attracts Great Clients
Some mornings I wake up and feel like I don’t know what the hell I’m doing.
I’ve been running ACME Floral Co. in San Francisco for 16 years. We have a thriving business. Our clients trust us with their events, weddings and weekly flowers. I’m not trying to be a famous florist, I’m perfectly content being a solid B+ designer who can dazzle most clients. And still, I stare at the ceiling and think: Is this the day everyone figures out I’m making it up as I go?
Entrepreneurship is hard. There are a thousand plates spinning and some days, you’re the plate. And yet here I am, telling you how to build better client relationships. The audacity.
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