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Better Business
From Employment Contract templates and Health and Safety guides, through to video guide series on Search Engine Optimisation (SEO) and how to market your business online, we’ve got it covered. Our Better Business section provides advice and support specifically for floristry businesses to increase sales and improve profitability.
Topics in this section
Latest Marketing & Sales News
How to Grow Your Florist Email List
When it comes to reaching your customers, email still beats social media hands down. 90% of emails land directly in inboxes, compared with just 2% of Facebook posts being seen in the News Feed. On top of that, email campaigns enjoy an average click-through rate of 3%, while tweets sit at just 0.5%. And it’s not just about click-throughs, email converts. 4.24% of visitors from email marketing go on to buy something, compared to 2.49% from search engines and just 0.59% from soc
Strelitzia
2 days ago2 min read
Free Digital Assets to Support Small Business Saturday
Here's a great marketing opportunity to promote your business locally and for free.
Lauren Hackett
Nov 212 min read
Houseplant Styling for Christmas
Su Whale says give your houseplants a Christmas makeover and watch them fly off the shelves!
Su Whale
Nov 132 min read
Latest People Management News
Recognising and Managing Stress
Learn how to identify and manage stress in your work and personal life, with advice from Health Assured.
Health Assured
Nov 175 min read
Top Five Things to Remember When Recruiting
getting things right at the recruitment stage helps you avoid issues arising later
Croner
Nov 113 min read
How to Keep Staff When There’s No Money for a Pay Rise
Your best employees work hard because they’re passionate about what they do. But even they still probably want more money....
Croner
Oct 24 min read
Latest Legal Support News
Business Owners: Verify Your Identity with Companies House
Company directors and people with significant control (PSCs) will have to verify their identity with Companies House starting from 18th...
Small Business
Aug 223 min read
Legal Documents Every Start-up Business Needs for Success
Learn how to stay compliant as a start-up business. From tax to health and safety, our legal experts share four areas of business where you need to have legal documents in place. Learn how to stay compliant as a start-up business. From tax to health and safety, our legal experts share four areas of business where you need to have legal documents in place. Setting up your own small business is exciting, but organising the paperwork is a time-consuming job as a new business o
Federation of Small Businesses
Aug 55 min read
Employment Tribunals: How to Protect Your Business
Our guide covers the common causes of employment trials and what your first steps should be if you find yourself faced with one. Running your own team is rewarding, but if you find yourself being taken to an employment tribunal, it can be daunting, stressful and costly. Our legal experts from FSB Legal Protection Scheme explain what is involved in an employment tribunal, the issues that could cause one and the added protection available for FSB members at no extra cost.
Federation of Small Businesses
Jul 304 min read
Latest Money Matters News
Budget 2025 – Key Retail Announcements
It’s been a long journey to today, with an extended BRC campaign that included extensive engagement with Ministers, MPs and wide-ranging media and broadcast coverage. While she namechecked the BRC in her speech, the Chancellor presented a Budget that was a mixed bag for retail. While some shops will receive new support, costs have been brought in for others. The announced permanent reduction in retail business rates is an important step to reduce the industry’s burden. Howeve
British Retail Consortium
Nov 274 min read
Dealing with Money Worries at Christmas
Finances are an area of difficulty for many people. And at Christmas, these concerns can become even more heightened.
Health Assured
Nov 172 min read
How to Write a Freelance Contract
Getting all the details in black and white is crucial. We share our top tips for writing your next freelance contract and explain why they’re so important. Why are contracts so important as a freelancer? No matter what kind of freelance work you're doing, contracts are part of everyday life as a freelancer, but the devil is in the detail. A freelancing contract, commonly in the form of a contract for services or consultancy agreement, should include the details and expectat
Federation of Small Businesses
Oct 224 min read
Latest Sustainability News
Green Retailers: How to Turn Pledges into Measurable Impact
As more customers look for businesses with sustainable values, green pledges have swept across the world of marketing. Yet almost 40% of businesses that set green targets in 2020 either haven’t hit them or have stopped reporting. So, how do consumers know who to trust, and who’s guilty of greenwashing for quick gains? This is where business owners need to turn pledges into actionable green retail strategies. Use your eco-conscious mindset to prove your commitment and create
Modern Retail
4 days ago5 min read
Sustainability: the Consumer's Perspective
Flowers make people happy. They bring colour, atmosphere and emotion, at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical. Whereas people have long made conscious choices when it comes to food, similar questions are now being asked about flowers. And that poses a challenge for growers, traders, and florists alike. Negative media coverage about CO₂ and pesticides weighs heavily on the sector’s imag
FleuraMetz
Oct 294 min read
Christmas Wreaths – Can They be ‘Green’?
Follow Su Whale's guide to making environmentally friendly Christmas wreaths.
Su Whale
Oct 202 min read
Latest Customer Happiness News
Autumn Shop Display: Oh Gourd!
Make the most of pumpkin season by creating eye-catching shop displays using squashes and gourds.
Jackie Whittaker
Oct 51 min read
Seasonal Shop Displays: Get the Autumn Look
Su Whale encourages you to get creative with your seasonal shop displays to make the most of those impulse purchasing opportunities.
Su Whale
Sep 292 min read
Is it Time for a Store Makeover?
Staying current and relevant is vital for retail sales, and that applies to your shop fit as well as your product ranges.
Two Visual
Apr 173 min read
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