Ragebait is content that is deliberately designed to provoke anger, disagreement or outrage. Like most florists I have to use social media as a tool to run my business, to create engagement, showcase my designs and connect with customers. Over the last few months though I have seen more and more florists posting controversial takes on topics that could legitimately be described as ragebait. Ragebait is content that is deliberately designed to provoke anger, disagreement or

There is something rather lovely about Autumn, such a wonderful season, and particularly in a florist shop. The colours become richer, the textures more interesting and, suddenly, customers are looking for ways to bring that seasonal feeling into their homes. For me, this is exactly why Autumn workshops are such a great opportunity for florists. Why you Should Run an Autumn Workshop A workshop isn't simply about teaching people how to make something. It is about creating an e

Customers are increasingly drawn to designs that feel both stylish and sustainable. Understanding seasonal trends helps florists create relevant work, elevate their brand, inspire customers and stay ahead in an increasingly competitive marketplace. Jump to Layered Greens Jump to Earthy Luxury Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for florists. From lush Layered Greens to rich Earthy Lux