Mastering Greenery Pricing: the Overlooked Key to Profitability
- Corrine Heck
- Jun 30
- 3 min read
Let’s be honest—flowers tend to steal the spotlight. Peonies, garden roses, dahlias… they’re the ones that get the “oohs” and “aahs.” But behind every dreamy centrepiece, bouquet, and ceremony arch is an unsung hero: greenery.
And here’s the truth—most florists aren’t pricing it properly. In fact, some aren’t charging for it at all.
If that sounds familiar, don’t worry—you’re not alone. But it’s time for a shift. Greenery pricing is often underestimated, yet it’s essential to profitability. Here’s how to rethink your approach and start charging in a way that reflects your talent, time, and value.
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