Top tips for funeral pieces: guiding customers through the purchase process

When customers are ordering funeral flowers, it can often feel like an unfamiliar, intimidating and overwhelming process at a time that is already difficult. This is why it's important as florists that we are able to guide them and in some cases take the lead when discussing tribute options.

A common stumbling block can occur when we hear the classic question ‘how big will it be?’ This question used to leave me scrambling for a tape measure (which, like pens, seem to disappear!) or scurrying to the computer, quickly trying to convert metric to imperial. Giving simple and clear size/scale comparisons not only creates a smoother experience for both the customer and the florist but can also lessen the time you keep your customer. I always keep in my back pocket some familiar and concise comparisons that are relatable and straightforward.

Want to read more?

Subscribe to floristrytradeclub.co.uk to keep reading this exclusive post.

Subscribe Now