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Top tips for funeral pieces: guiding customers through the purchase process


When customers are ordering funeral flowers, it can often feel like an unfamiliar, intimidating and overwhelming process at a time that is already difficult. This is why it's important as florists that we are able to guide them and in some cases take the lead when discussing tribute options.

A common stumbling block can occur when we hear the classic question ‘how big will it be?’ This question used to leave me scrambling for a tape measure (which, like pens, seem to disappear!) or scurrying to the computer, quickly trying to convert metric to imperial. Giving simple and clear size/scale comparisons not only creates a smoother experience for both the customer and the florist but can also lessen the time you keep your customer. I always keep in my back pocket some familiar and concise comparisons that are relatable and straightforward.


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