Train to Gain: Staff Confidence, Roleplay and Motivation

Your team is your front line. They’re the ones greeting customers, making recommendations, and representing your brand every day. When they’re confident, knowledgeable, and motivated, your shop performs better, it’s that simple.

This article explores how florists can build a stronger team through regular training, mindset shifts, and simple performance tracking that encourages growth without pressure. 

Confidence Comes From Practice 

What works: 

• Weekly roleplay sessions using real customer scenarios. 

• Practice discovery questions, upselling techniques, and confident closes. 

• Encourage open discussion: what worked, what didn’t, what could improve. 

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