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Very Berry: Autumn Rosehips and More!

Hi, I’m Merel van den Burg and I’ve been in the floral industry for more than 25 years, as a florist and a stylist.

I’m the Commercial Manager of Florismartdirect, a platform where we offer everything for the professional florist to run their business.

Its autumn, one of my favourite seasons! I love the textures and colours this season gives us. One of my favourites are the rosehips, widely available now.


Rosehips are the fruit of the most well-known flower, the rose. The plant grows these beautiful fruits in the autumn season. They are very decorative to use and really shouldn’t be missing from any autumnal bouquet or arrangement.

Colours and Shapes

Rosehips come in all types of shapes and sizes and can be elongated, round or bottle-shaped. The colour of the fruit depends on the type of rose and may be red, black, purple or orange. Rosehips are tough and have a crown at the bottom. They are filled with orange flesh and seeds and really do herald autumn; just a great product to use.

There are also other autumn berries on the market, like the amazing, vivid purple Callicarpa and of course Ilex (holly) in diverse colours, which make your autumn arrangements even more exciting.

Did You Know?

More than 2000 years ago, the seeds of the rosehip were eaten. How do we know this? In England, a two-centuries-old corpse has been unearthed with rosehip seeds in his now long-digested stomach. The rose itself, of course, appears in many more old stories. The ancient Persians first cultivated this beautiful flower and rosehips were also used by the Romans for medicinal purposes.

We florists love them most for their attractive appearance and long-lasting qualities. Rosehips are available till the end of December.


Founded by florists, Florismart Direct offers an extensive support system for independent florists, creating a competitive marketplace by connecting growers and florists direct.


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