British Flowers Week 2025
- Su Whale
- 3 days ago
- 2 min read
What is British Flowers Week?
BFW is a celebration of the UK’s cut flower industry. Since its launch in 2013 by New Covent Garden Flower Market, it has grown in size and impact as consumers become more aware of the origins and sustainability of flowers. In 2024, Flowers from the Farm, a professional trade organisation for over 1000 independent growers, took over running this annual event.
With the UK cut flower business taking just 14% of the cut flower market, BFW’s aim is to increase visibility for British grown, champion the sustainability of locally sourced flowers and put the focus on how much this expanding industry is contributing to revolutionising our flower buying.
And it’s not just growers that are encouraged to get involved. Flowers from the Farm are asking anyone who wholesales, retails or simply loves to fly the flag for British grown to become part of the campaign.
When is British Flower Week 2025?
16th-22nd June Theme: Flowers for the Future
So how can you join in?
If you’re a retailer, make a splash with UK grown by giving it a special area in your shop or outside display, add flags, bunting and create signage so your customers know they are buying British.
Design a window display with a British flowers theme.
Create designs that are made solely from British flowers, don’t forget to add them to your website.
Run a workshop using UK grown flowers to make floral headdresses or organise a summer demonstration using seasonally sourced blooms. It’s the perfect time of year for it! (image 6)
How to find your nearest supplier
If you don’t already stock UK grown, this is the right time to start. British Growers Directory | Floristry Trade Club You can also find your nearest supplier on the Flowers from the Farm website.
Social media coverage
For maximum online impact, Flowers from the Farm are asking everyone to post pictures, stories and reels on social media on Monday 16th of June using the following: #BritishFlowersWeek
There is also a dedicated Instagram account instgram.com/British.flowers.week
For more information visit:
Su Whale is a florist and freelance writer with over twenty-five years' experience in the floristry industry. She is the author and publisher of three best-selling books: Cut Flowers, 4th edition (2020) Cut Foliage, 2nd Edition, (2021) and Houseplants (2019), all bookshelf essentials for the professional florist.
