If you'd love to create something new and unique for Valentine's Day but are lacking inspiration, take a look at these stunning designs, created by Floral Fundamentals' international team of florist Ambassadors.
Creating and marketing your unique floral arrangements specifically for Valentine's Day can entice new customers to your business and help you stand out. Increase your visibility by showcasing your creativity on social media, through email marketing campaigns and collaborations with other local businesses.
Designs created by Alex Segura, Bea Beroy, Claudia Tararache and Gábor Nagy
Designs created by John McDonald, Krisztián Kövér, Stefan van Berlo and Melanie Warmerdam
Designs created by Franka Roenhorst, Krisztián Kövér, Laura Leong and Aleksandra Flak
Designs created by Lea Romanowsk, Mariann Holmen and Lizzie Newcombe
Designs created by Philip Nicklin Hammond, Melissa Smedes, Max Hurtaud and Pirjo Koppi
All images by Jhon Koopman of IAP Photography
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Floral Fundamentals shares practical information about flowers, plants and new sundry products used in the floral industry. They aim to show practical, commercial ideas that will give florists a design edge. In turn, growers can ask for feedback about their flowers and plants. Florists will then be able to ensure that they use professional growers supplying excellent flowers.