How to Grow Your Florist Email List
- Strelitzia
- Dec 4, 2025
- 2 min read
When it comes to reaching your customers, email still beats social media hands down. 90% of emails land directly in inboxes, compared with just 2% of Facebook posts being seen in the News Feed. On top of that, email campaigns enjoy an average click-through rate of 3%, while tweets sit at just 0.5%. And it’s not just about click-throughs, email converts. 4.24% of visitors from email marketing go on to buy something, compared to 2.49% from search engines and just 0.59% from social media (Monetate). No wonder studies show email is the preferred communication channel for most customers—far ahead of social media (MarketingSherpa).
That’s why building and nurturing your email list is one of the most valuable things you can do as a florist. And to help you get started, we’ve teamed up with Jane and Helen from Queen Bee to bring you a free resource: “Growing Your Email List”.
What’s Inside the ‘How to Grow Your Florist Email List’ Guide ✨
Running a flower shop means juggling a million things—but marketing doesn’t need to be overwhelming. This PDF is packed with simple, florist-friendly ways to grow your email database and build stronger connections with your customers.
Here’s a little peek at what you’ll find inside:
10 easy ways to grow your email list – from in-store sign-ups and giveaways to order software integrations with Strelitzia.
Practical, step-by-step tips – showing you exactly how to put these ideas into action. (Including how to use Strelitzia)
Smart incentives – such as welcome gifts, seasonal promotions, and exclusive downloads to get customers saying “yes” to joining your list.
Growth checklist – so you can track your progress without the overwhelm.
Jane and Helen bring the perfect mix of creativity and strategy, combining decades of experience in advertising, branding, and systems know-how. Their advice is tailored to florists, giving you quick wins that work in the real world of busy shops, flower runs, and wedding prep.
Why Download This Free Resource? 💡
Future-proof your marketing: Your email list isn’t controlled by algorithms—it’s a direct line to your customers.
Boost sales: Every new subscriber is a potential repeat customer.
Save time: Use done-for-you ideas and templates that are simple to implement.
We believe that by giving you the best tools to run your floristry business, along with access to ongoing friendly customer service and advice, you’ll be able to run the most successful business.
