top of page

Using Scent & Light to Enhance Christmas Spirit in your Shop


‘Doesn’t it smell lovely in here?’

How many times have florists heard that from customers? They are referring usually to the heady scent of lilies, and even though florists seem to become immune to it over time, the shopper is immediately struck by it.

Without even trying, a florist’s shop has scent on its side. The use of fragrance in retail, or ‘scent marketing’ as it’s known, has shown that it boosts shoppers’ moods and improves their experience, making it more likely that they will notice their environment, feel more relaxed and consequently, spend more.


Why? Because scent is our oldest and most evolved sense, and more intricately linked to memory and emotion than any of our other senses. Match the right scent with the right product and you are on to a winner.

What does scent actually do?

Want to read more?

Subscribe to floristrytradeclub.co.uk to keep reading this exclusive post.

Comments

Couldn’t Load Comments
It looks like there was a technical problem. Try reconnecting or refreshing the page.
Desktop-Homepage-Banner---Video-1.jpg
blog-woman.png

SEE ALL THE LATEST NEWS HERE

clubhouse-icon.png
inspiration-icon.png
training-icon.png
bottom of page