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Why does the Floristry Industry need a trade club?

The last few years have been tough.  As florists you have seen the challenges of Brexit, tough high street trading conditions, more challengers in the floral and gifting market as well as a global pandemic! We recognised the need to build an easily accessible place that gives florists, their staff and those thinking of entering the floristry industry all of the information they need to succeed. Most importantly we wanted to build something which helps you, your business and our industry thrive.

Flower Arrangments Class

What is the Floristry Trade Club?


We bring together our knowledge, skills and resources to deliver a Floristry Trade Club at the very heart of the industry that's available for everyone.

Packed with articles, videos and webinars delivering floristry news, inspiration, training, advice, unlimited access to a health helpline and business support services, career opportunities, competitions, exclusive perks and much more!

Who are We?


Combining the resources of our key partners including Croner, Health Assured and the UK Floristry Judges Guild with our dedicated in-house team and specialist partners from the industry and beyond, the Floristry Trade Club has it all. We're also the home of The Florist Magazine; the eyes, ears and voice of the floriculture industry since 1949 and by joining the British Retail Consortium, the club will help to support the industry at the highest levels.

Why Join?


Whether you are taking your first steps into floristry, or you've been running your business for many years, it's all here!

A one stop information and business support services hub for the industry.

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