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Florist File Jay Cockett

‘Floral Couture by Jay’ is an award-winning florist based in Weymouth, Dorset. Known for his charm, warmth and enthusiasm, (and amazing window displays) there was never any doubt from an early age what Jay Cockett would do for a living.


“Working in an industry where I can bring people’s dreams to life is an honour. Flowers have an understated power to transform and uplift and each day, I get to bring that power to new people.”

As well as his talented staff, Jay shares his shop with his three pugs, Pandora, Pearl and Parker.


What flowers and plants do you have in your house?

We recently bought our first home, so plants were definitely high on the agenda. We moved many of our current plants which include cheese plants, string of hearts and monkey masks, and then of course had to get some new additions, so we have a very large money tree (Pachira aquatica) in the bathroom and also the most amazing Vanda Orchid with incredible roots. which hangs in our living room.


Are you a night owl or up with the lark?

I’m both really, late nights and early starts are me but I can definitely function better in the morning after a strong coffee.


Who has been an inspiration to you in your career?

The main person has to be my grandad, as a child I would spend hours with him in the garden and greenhouse, planting seeds, tending to the garden etc. He sadly passed away last year so I inherited a lot of his plants but also sold a lot to raise funds for the local hospice he spent his last days in. Another person has to be my college tutor Tracey Nadin from Kingston Maurward College, Dorchester. Such an incredible and talented florist and tutor.


What's the best piece of advice you've been given?

The main one has been to continue to be myself, but also to say no, which has definitely been a big learning curve.


What is your favourite time of the day at work?

I'd have to say in the morning, when we have had a fresh delivery of flowers, we are all working away on orders and there is a real buzz.


Where or who do you look to for design inspiration?

I'm always looking, and anything can inspire me, it doesn't have to be floral related; fashion and architecture are big inspirations for me.


Do you have a favourite season?

AUTUMN has always been my favourite time of year even before I was a florist but my love for it grew even stronger when I became a florist. I'm known as the PUMPKIN QUEEN at work. My living room is even autumn-themed so I can enjoy my favourite season all year round.


What piece of advice would you give to your younger self?

Believe in yourself and your work and learn to take a compliment. Rome wasn't built in a day and hard work and dedication always pay off.


How important is social media to your business?

It's key to our business, it's a way of interacting with your customers. We get a lot of our work from it, and it gives people the chance to get to know us as people not just a flower shop.


Which do you prefer, Mother’s Day or Valentine's Day?

Mother’s Day! Do I need to say anymore?


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