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Ethiopia helped by worlds biggest flower company


Following their initial contribution of 50,000 US$ towards a completely new x-ray machine at the Afriflora Sher hospital in Ethiopia, the Dutch Flower Foundation has donated a further €10,000 to purchase a digital module for developing x-ray images.


With developing materials virtually impossible to obtain in Ethiopia the new kit means manual development is no longer necessary and doctors will be able to do their jobs faster and easier. The Sher hospital in Ziway, which serves as a local hospital, treats over 100,000 patients each year.


Supported by the management of Dutch Flower Group companies, The Floral Connection and Van Dijk Flora, the second investment is an example of working together on a more sustainable supply chain, from the heart.


A cheque was presented to Mrs. Lulit Tadele Demissie, Director of Sher Ethiopia PLC at the Trade Fair in Aalsmeer, by Marcel Zandvliet (chairman DFF) together with Hans van Ree (CEO, The Floral Connection) and Stefan Verhoeff (Managing Director, Van Dijk Flora).


Afriflora Sher has the world’s largest rose farm in Ethiopia. Spread across three locations, the whole greenhouse complex has a total surface area of over 500 hectares where 13,000 people work hard to grow the roses found in various supermarket chains in Europe.

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