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Floristry Trends 2023: Texture on Texture


Hi, I’m Merel van den Burg and I’ve been in the floral industry for more than 25 years, both as a florist and a stylist. I’m the Commercial Manager of Florismartdirect, a platform where we offer everything for the professional florist to run their business.

I spend every day at the heart of the flower industry in Holland, in direct contact with growers and the purchasing side of the business, so I’m well placed to spot emerging trends first-hand. I also follow high-fashion trends, interior magazines and social media from diverse areas for news and inspiration. Every year I work out four upcoming trends based on what I’ve seen, so here's my interpretation of key industry trends to inspire you in 2023.

  • FRESH GREEN

  • TEXTURE ON TEXTURE

  • COLOUR IS HERE TO STAY – HOT PINK

  • STRENGTH/REVIVAL/CHANGE

These trends are based on what I’ve seen on the market and are intended to help you develop your own creative ideas, inspire you and dare you to do something different. You can also follow FlorismartDirect on social media for more inspirational images, videos and information about these trends.


Trend 2: Texture on Texture

Texture has always been important at all levels of lifestyle design, fashion and floristry. Texture in all its variations is a perennial trend and as a florist, using texture enables you to stand out from the crowd.


We see in 2023, that variation in texture is more important than ever. With textures we can show depth in our designs and also our skills as a florist. It may look easy to show and use textures in a floral arrangement, but it really is a skill to combine them in the right way.


This fabulously textural bouquet combines decorative pineapple flowers with double tulips, hyacinths, salal and Philodendron 'Xanadu'.


Product wise, we see the texture trend in the still extremely popular succulents, flower-wise in Dahlia 'Café au Lait', Anthurium, and the NEW #Ashtag Roses as a very good example. Fringed and double flowering varieties flowers are spot on. Bridal work cannot do without textures, you see it in wedding gowns, as in the bouquets, sometimes trailing or in round bouquets.



In interior texture we see textured wallpaper and also textured accessories such as ribbed and cut glass vases, carved and studded pots and sea-shell ornamentation. Flamboyantly coloured foliage begonias look particularly effective in these textured pots and are very easy to care for, so make a great easy-sell gift.


Follow florismartdirect for more inspiration.


 

Founded by florists, Florismart Direct offers an extensive support system for independent florists, creating a competitive marketplace by connecting growers and florists direct.

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