Visiting the Royal Flora Holland Trade Fair & IFTF

Netherlands 2023

It’s been a few years since I have visited these two shows, in fact pre-Covid. I was very surprised to feel that the Royal Flora Holland Trade Fair seemed to be bigger this year. Or was it my excitement to see so many wonderful, enthusiastic exhibitors with striking booths and most importantly showcasing their stunning product?

The IFTF (International Floriculture Trade Fair) show, was equally exciting, with many familiar faces being seen again after the past few years. This industry never fails to disappoint, no matter how long it is between seeing people, when you do meet, it’s as though it was only last week that you last had a conversation. Networking and relationships are so important!

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