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From the Desk of the World Cup Organiser

Over the coming months the team organising the spectacle that is the Interflora World Cup have promised to share the inside scoop on what they’re planning. Each month we’ll be sharing exclusive snippets of news straight from the desk of the organisers… You heard it (well read it) here first!


September 2023

It's the month we've all been waiting for!

The floral event of the year, the Interflora World Cup, is just days away so there's no inside scoop to share. Months of planning and preparation have all been leading up to this and the whole team of Interflora staff, sponsors and supporters have been working their socks off to make sure the 7th - 9th September will be a phenomenal floral-filled fiesta for every kind of flower fan.

The team are heading to Manchester this weekend to welcome the twenty fabulous floral designers who'll be battling it out in this year's competition and get the stunning venue ready to open its doors to visitors from across the country and around the world.

​The gorgeous converted Victorian railway station will soon be buzzing with competitors, assistants, volunteers, florists, industry professionals, flower fans, artisan vendors, talented musicians and, of course, flowers, flowers and more flowers!

If you haven't got your tickets yet, what are you waiting for? If you love anything floral, you're not going to want to miss this! There are still day tickets and workshops available and there's still time to book. Don't miss out, get your tickets here:

Can't make it to Manchester? Don't worry - you can still join the buzz with a livestream ticket. Watch the excitement unfold and enjoy expert and entertaining commentary throughout each stage of the thrilling competition from hosts Per Benjamin and Hannah Rose Jackson for just £15. Click here to book now:


August 2023

Buds of Change - flourishing at the world's greatest floral design competition with the Most Sustainable Floristry Innovation Award.

Our green initiative Buds of Change commits Interflora and its suppliers to a more sustainable future but our ambitious plans don't stop there - we want to drive change within our industry! And what better place to do this than at next month's Interflora World Cup which will bring together homegrown and international florists, professionals and floral enthusiasts from across our industry. At the floral event of the year, we're launching the Most Sustainable Floristry Innovation Award - bringing together a selection of the most innovative sustainable solutions in products, services and charities, and asking visitors to vote for their favourite.

Help us celebrate and support innovative approaches to sustainability by checking out our five amazing entrants here, and why not give them each a follow on their social channels to show them some love?

Ocean Plastic Pots Plant pots made from discarded rope and fishing net. Facebook: oceanplasticpots Instagram: ocean.plastic.pots

com:post A circular service turning green waste into compost for use to grow flowers again. Instagram:

Confetti Club London Repurposing pre-loved flowers into biodegradable confetti with profits to charity. Instagram: confetticlublondon

Flowers from the Farm UK-grown, seasonal and scented flowers. Facebook: flowersfromthefarmpublic Instagram: flowersfromthefarm

PHOAMLabs Home compostable foam for a planet-positive future. Instagram: phoamlabs

Come and join us at the Most Sustainable Floristry Innovation Award stand located near the Village Green.

See you there!

Zara Taylor

Sustainability Awards Organiser

See these innovations in action and vote for your favourite at the Interflora World Cup in Manchester from 7th - 9th September 2023. Book your tickets here.

For more sustainable floristry ideas to improve your green credentials, check out our recent Flower Lounge On the Road from Tatton Park.


July 2023

​Fabulous Floral Fundamentals Demonstrations

As well as mind-blowing floral art from 20 of the world’s best, there’s going to be some serious flower power on show at the Interflora World Cup this September with daily demonstrations from a whole host of Floral Fundamentals Ambassadors.

Join us at the World Cup from 7th – 9th September and you’ll be able to sit back on the ‘Village Green’, relax with a Pimms or Prosecco in hand and be wowed by super talented homegrown and international floral designers.

Floral Fundamentals Ambassadors at the Interflora World Cupp

​The lineup includes the likes of Morgan Douglas Nuth, Laura Leong, Hans Zijlstra, Chantal Post, Frédéric Dupré, Harijanto Setiawan, Ivan Bergh and Tamás Mezőffy who’ll each be taking to the stage and showcasing their floral prowess in a series of four one-hour demonstrations each day….

And because we know you guys love an exclusive, you’ve heard it here first that there will be some very special surprise guests making appearances during some of the demos! 🧐

We can hardly wait!

Book your day tickets to the World Cup here. Prices start from just £28 per day.

See you there!

Nicole Moore

World Cup Event Project Manager

If you’d like the chance to take your floristry to the next level and get hands-on experience with some of these talented designers, you can find out about workshops and masterclasses which are also running from 7th – 9th September in the Florist Zone at the event here:


June 2023

It's a tough job, but someone's got to do it!

Organising an event as big as the Interflora World Cup means we’re working our way through quite the checklist but recently the team and I got to do one of the most fun parts of the planning process: the Gala Dinner tasting.

Head chef Richard and his very talented catering team at Manchester Central treated us to an afternoon of delicious locally sourced food paired with a wonderful array of red and white wine.

​We won’t give too much away just yet but it’s safe to say that our Grand Final dinner will be a truly special dining experience.

If you’d like to join us for delicious food and drink, entertainment, music, and the excitement of the World Cup Final on Saturday 9th September you’ll need to be quick as tickets are almost sold out.

Get your tickets here:

Hope to see you there,

Nick Priest

World Cup Event Sponsor


May 2023

A day out like no other

Visit the Interflora World Cup this September and of course the main event will be the world’s biggest floristry competition. But, as well as this once in a lifetime chance to see the world’s best creating stunning floral art, you’ll also find floristry workshops, demonstrations, inspirational talks, live music, seriously delicious food and drink and even an Artisan Shopping Village.

Image for illustrative purposes only.

​From 7th-9th September at the Interflora World Cup you’ll be able to discover the very best of British craft and artisan design, and explore unique and handmade gifts including candles, fine art prints and craft gin to name a few of the stalls we’ve already confirmed. Look out for more details over the coming weeks.

Flowers and Shopping, yes please!

To join us in Manchester this September, buy your tickets now at

Lorraine x


April 2023

The future of floristry

As well as bringing together 20 exceptional florists from around the globe to compete to be world champion, did you know we're also organising a very special student competition at this year's World Cup?

If you're visiting the event on Saturday 9th September, you'll be able to see 10 talented teams from training schools and colleges across the UK and Ireland design the emblem of Manchester, a worker bee.

Your chance to witness a possible World Champ of the future in action!

You heard it here first but look out for more information about the Student Team Competition over on the Interflora World Cup website very soon.

Best wishes,

Don't forget World Cup tickets are on sale now! Grab yours at:


March 2023

​Just 163 days to go!

I’m surrounded by sketches and mood boards this month designing all the floral décor for Manchester Central…think an abundance of seasonal blooms and showstopping structures, we can’t wait for you to see it!


Plans for the Host Presenters Stage

The World Cup logo will be replicated in fresh flowers as a stunning backdrop to our host presenters' stage which will sit on our very British village green!



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