High street retailers have just a few seconds to grab attention and lure a potential customer into their shop. 500,000 pedestrians stroll up and down Oxford Street every day[1]. That's 3.5 million people a week! No wonder retailers like Selfridges go to town when designing their window displays. Your shop doesn't have to be world-famous or positioned on a busy London street to benefit from a well-designed shop window, though. A quality, eye-catching retail window display can turn a passer-by into a paying customer, so your displays must be attractive enough to invite someone inside. Window displays are one of the most effective marketing tools you can have, so read on to find out more about the best ways to use them. But first…
What do we mean by kerb appeal and window display advertising?
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