

Subscription Flowers: Recurring Revenue for Florists
Monday morning, same bouquets go out to the same three offices. A fortnight later, the same residential customers get their fresh stems on the doorstep. Boring? Maybe. But that kind of boring pays the bills. Most florists live and die by one-off sales. Subscriptions put a floor under your revenue so you're not white-knuckling it through every quiet week. Here's what works if you want to get one running. Contents: Types of Subscriptions Pricing Your Subscriptions Logistics and

Gemma Wakerley
Aug 247 min read


Still Planning your Delivery Routes Manually?
Delivery route planning involves mapping the most efficient paths for drivers, considering factors like traffic and weather. Automated tools simplify this process, saving time and fuel while improving delivery efficiency.

Gemma Wakerley
Feb 133 min read


Understanding Your Florist Software’s Development Process
Discover why understanding the development process behind your florist software is crucial. Learn the benefits of in-house development, strategic outsourcing, and how these choices impact your business’s reliability, customisation, and data security. As a florist, you dedicate yourself to crafting beautiful arrangements and delivering exceptional service. Behind the scenes, your florist software is the backbone of your operations, helping you manage orders, inventory, and del

Gemma Wakerley
May 12, 20255 min read


Why Florists Should Embrace Technology
Local florists face challenges like limited resources and outdated tools, while multinationals excel with advanced technology. Embracing modern systems and unique services can help level the playing field. In a world that allows you to order anything you want with the click of a button, it's no surprise that florists have had to make some changes in the way they do business to keep up with the expectations of customer. However, many local florists are struggling to keep up wi

Gemma Wakerley
Mar 20, 20255 min read


How Technology is Transforming Floristry: Key Innovations You Need to Know
The floristry industry across the UK, Ireland, and Europe is evolving rapidly, with technology driving changes that enhance efficiency, creativity, and customer engagement. From smarter delivery logistics to new sales channels, here are three transformative innovations shaping the future of floristry. 1. Transforming Flower Delivery: Interflora, FarEye, and Digital Florists Drivers App In the floristry world, delivery logistics can make or break a customer’s experience. Fresh

Gemma Wakerley
Feb 11, 20253 min read


What is a Digital Disaster Recovery Plan and Why Should You Have One?
Technology can be daunting, especially new technology that you haven't used before. When making a major change for your business, it is important to have a Plan B for when things go wrong. Most software companies focus on the reliability of their live platform and may not provide a disaster recovery system for customers, although they may have internal plans to restore functionality. Even large companies are not completely immune to downtime. A Plan B for your key business sy

Gemma Wakerley
Jul 15, 20243 min read




