

Billionaire Blooms to blossom again
Channel 4 has confirmed that they will be going behind the scenes of the ultra-luxury floristry market in a new four-part series of...

Caroline Marshall-Foster
Jul 29, 20222 min read


Sustainability, sticks and smelly water!
Meet Siân Wild, multiple wedding award winner and owner of The Flower Lounge in Didsbury, a pretty suburb of Manchester. She grew up in a...

Caroline Marshall-Foster
Jul 13, 20227 min read


Tall, friendly and chatty
In theory James Crompton should claim the 'in my blood' reason for becoming a florist ... in reality he had absolutely no desire. Indeed...

James Crompton
Jul 13, 20226 min read


Passionate, Loyal and Loud!
Wendy Rea’s passion for flowers started when she started as a Saturday girl at 13. It got her totally hooked and at 22 she bought a...

Caroline Marshall-Foster
Jul 13, 20226 min read


30 under 30 Nominations 2022 now open!
The 30 under 30 Awards, launched last year in memory of the wonderful Emma McDonald who tragically died at just 29, are now open. Awarded...

Caroline Marshall-Foster
Jul 13, 20223 min read


Augusto Solano elected President of Union Fleurs
Above: Augusto Solano (left) and Richard Fox Members of Union Fleurs, the International Flower Trade Association, have elected a new...

Caroline Marshall-Foster
Jul 7, 20223 min read


Elizabeth Newcombe crowned Interflora Florist of the Year 2022
Elizabeth (Lizzie) Newcombe of The Botanical Company, Bramley, Surrey was crowned Interflora Florist of the Year 2022 in a nail-biting...

Caroline Marshall-Foster
Jul 7, 20222 min read


Fabulous First Flower Lounge Live
Take three florist shop owners, one industry communicator, 200 viewers and a line of Ducks and what do you have? A fabulous, fun and...

Caroline Marshall-Foster
Jun 25, 20221 min read


Tonight's the night - top speakers in Flower Lounge Live
It's not too late to join in when tonight (19.00 GMT) sees the first of the new Flower Lounge Lives, a new initiative by the Floristry...

Caroline Marshall-Foster
Jun 23, 20221 min read


New MD for Flower Council of Holland
Yvonne Watzdorf has been appointed the new managing director of the Flower Council of Holland (FCH). Yvonne has extensive management...

Caroline Marshall-Foster
Jun 16, 20221 min read


EMBRACE THE LATEST MARKET TRENDS
Merel van den Burg from Florismartdirect shares her key trends for the floristry industry and encourages you to use them in your business.

Merel van den Burg
May 20, 20224 min read


Interflora Florist of the Year Semi-finals: The Big Idea!
Su Whale explains the importance of "idea" in competition work, demonstrated by the semi-finalists' interpretations of the Surprise Design

Su Whale
May 12, 20221 min read


Is your delivery person the best in the UK
The peaks may be a distant memory but your driver … or drivers … were an integral part of them … heck are probably one of the most...

Caroline Marshall-Foster
May 11, 20221 min read


Interflora Florist of the Year Semi-finals: Using Colour
Su Whale explores the importance of colour in competition floristry work and shares some of her favourite examples from the semi-final.

Su Whale
May 11, 20222 min read


Interflora Florist of the Year Semi-finals: Exploring Technique
Flawless technique is one of the pre-requisites for a champion florist. Su Whale looks at some of the best at Florist of the Year.

Su Whale
May 10, 20222 min read