Social media platforms use complex digital rules, called algorithms, to decide who sees your content, generally putting it in front of new people and non-followers first. The advantage of using video content rather than static imagery (whether on Instagram, Tik Tok, YouTube or all three), is that video content has a much longer shelf-life. It can run for months and in the process allow consumers to build up trust in your business and encourage them to buy from you. Video co

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