Forget red for Valentine's and embrace pastel shades instead, with inspiration from Su Whale.

Su celebrates the joy of snowdrops as we head from winter into spring.

Looking for creative alternatives to roses for Valentine's Day? Su Whale offers her suggestions.

Brown, in all its tones, tints and shades, is big news for wedding floristry. Here's our pick of the best stems and varieties to choose.

Now that hyacinths are back in season, Su Whale shares her tips for using them successfully in floristry work.

The tentative first buds of spring are starting to show, time to shake off the pine needles and holly berries and embrace the new season.

In 2021 the Netherlands exported around €470 million worth of Chrysanthemums, making them the second highest grossing flower, outsold only by roses. And that trend continues today, due partly to the versatility and reliability of this hard working flower, their myriad uses in the flower industry and the huge range of colours, shapes and forms which is continuingly being developed.

With over 600 varieties there are unlimited possibilities.

Viv Bradford introduces the best red roses for Valentine's Day.

Su Whale recommends the best and most reliable stems for January floristry.

For some, winter is all about armfuls of spruce and pine or boughs of holly and mistletoe, but for others, who prefer something a little more pared back, a few tastefully arranged tropical flowers will fit the bill. Although more expensive per stem than traditional flowers, fewer are required to make an impact and deliver that all important ‘wow’ factor.

Su Whale encourages us to embrace a soft colour palette of blue, white and green, as an antidote to the Christmas excess.

12th December is National Poinsettia Day. To get everyone excited and boost sales at New Covent Garden Flower Market and beyond, houseplant styling expert Dr. Susanne Lux from Stars for Europe (SfE) is sharing some cool insights about a plant that's been a Christmas staple for ages. The Christmas Star, or Poinsettia, with their star-shaped bracts, are as iconic during the holiday season as Christmas trees, Advent calendars, gifts, and cards for many. Dr. Lux dives into how th

Christmas wouldn’t be the same without a cheerful poinsettia. Learn how to make the most of them here.

Su Whale celebrates St Andrew's Day using Eryngium as a handy substitute for thistles!