Versatile Campanula
More hardy than they look, Campanula suit every type of home and should be an easy plant to sell. Su Whale explains.
Su Whale
Apr 10, 20232 min read
British Grown: Spring
Su Whale recommends spring flowering shrubs available now from UK growers.
Su Whale
Apr 3, 20232 min read
Vintage Flower Styling for Spring
Su Whale explains how to translate the vintage flower style into retail sales.
Su Whale
Apr 3, 20232 min read
Shop Display Inspiration: Easter Treats
Su Whale shares creative ideas for Easter sales opportunities, making the most of spring-flowering bulbs and plants.
Su Whale
Mar 30, 20232 min read
Spring Wedding Inspiration: Bold & Bright
Take inspiration for your spring wedding work from these contemporary bold and bright designs.
Su Whale
Mar 7, 20232 min read
Flower of the Month: March
Narcissi, commonly called daffodils, are the floral symbol for March.
Jackie Whittaker
Mar 6, 20231 min read
Fabulous Ferns
Ferns add a touch of lush, tropical greenery to any room. Su Whale shares some of her favourites.
Su Whale
Feb 21, 20232 min read
Christmas Shop Displays
Need some last-minute merchandising inspiration for your Christmas shop displays? Take a look at these ideas from Su Whale.
Su Whale
Dec 28, 20222 min read
Festive Interior Decorations and How to Capture Sales
Leading floral industry consultant Karen Barnes shares her tips on capturing a share of the festive home decor market.
Karen Barnes
Dec 27, 20224 min read
December Mood Board
Christmas isn't all about red and green. Su Whale suggests a festive colour palette full of opulent shades and show-stopping stems.
Su Whale
Dec 9, 20222 min read
Creating Ambience with Scent
Scented shop environments will boost shoppers’ moods, improve their experience and can encourage them to spend more.
Su Whale
Nov 24, 20222 min read
Can we Ditch Poly Ribbon?
We all need to try and reduce our use of poly ribbon, no matter how cheap and practical it is. Su Whale suggests how.
Su Whale
Nov 17, 20222 min read
Floral Inspiration: From Summer to Autumn
Seasonal design inspiration from FlowerTales by FleuraMetz.
FleuraMetz
Nov 3, 20221 min read
Autumn Transition - Visual Merchandising Special
Get creative with your Autumn window displays using seasonal colours and textures. Visual Merchandising specialists Two Visual show you how.
Two Visual
Oct 12, 20223 min read
Book Review: Floristry Competitions - The Ultimate Guide
Su Whale reviews the definitive guide to floristry competitions, recently updated by author Lynda Owen and reissued.
Su Whale
Aug 11, 20222 min read
