For florists, running a successful business isn’t just about beautiful designs — it starts with smart buying. The flowers you choose, when you order them, and how you condition them all play a huge part in how happy your customers are and how profitable your shop or studio can be. That’s why we’ve created a brand-new free resource: “10 Tips for Buying Flowers Wholesale”. Wholesale flower buying can feel overwhelming at times. With hundreds of varieties available, fluctuating

Photos By Daniel Daubenspeck Photography UPDATE 02/03/2026: Grow Deep, Live Tall was awarded a PHS Gold Medal as well as the new Ron Mulray Memorial Award. The Philadelphia Flower Show is always a major event for florists and this year three talented professionals from the UK are taking part. Caroline Crabb from Fleurtations in Cornwall, Sarah‑Jane Evans‑Nicklin from Robert’s Florist in Brynmawr and Morgan-Douglas Nuth, florist and industry consultant, have crossed the pond t

Take inspiration from some show-stopping visual merchandising to create your own Easter window displays.

Let’s take a familiar analogy, that of creating a bouquet, to explore some key steps that will support you to engage, serve & keep customers

Make the most of seasonal flowers and foliage.

One of the most effective ways of managing sickness absence is by conducting a return to work interview after a period of sickness.

When I started in this industry in the late 1980s funerals were a huge money spinner for florists, 10 tributes were not unusual, although they were mostly sprays, wreaths and posies.  In the 1990s bespoke, carved and sprayed tributes became more popular and the range of bases that were available for this type of tribute expanded.  There were still multiple tributes per funeral and this was an important revenue steam for every florist I ever worked for, funeral work was every

Risk assessments are an essential part of securing the health & safety of your employees.

Timeless roses and a soft pastel colour palette. Su Whale describes the detail.

The common primrose, or Primula vulgaris, is always the first plant to flower in Su's garden.

Ensure that the health and safety of your employees is at the top of your priority list.

Delivery isn’t just the final step, it’s part of the customer experience. Whether it’s a doorstep handover or a surprise gift arriving at work, your delivery service reflects your brand. Done well, it builds trust, encourages repeat business, and creates lasting impressions.   This article explores how florists can elevate their delivery process to match the quality of their designs and the professionalism of their shop.       Treat Delivery as a Premium Service  What works:

Celebrated globally, IWD promotes the social, political and cultural achievements of woman all over the world.

Reliable and versatile freesia work with every style of wedding and floristry work. Su Whale explains more.

Billy Buttons is just one of the many inventive common names for Craspedia, which is also known as Drumsticks, Woollyheads or Billy Balls.   Pronounced ‘kras-speed-de-uh’ this long-lasting, unusual flower is a native of Australia and New Zealand, although it can be grown in the UK. There isn’t really another flower quite like it with its slim, leafless stem and compact, bright yellow heads. It’s easy to see where its common name, Drumsticks, comes from.  Craspedia in Floral D