Now is the perfect time to prepare and stock up on the right products for the Christmas season. Classic must-haves in festive shades are essential, but you can also enrich your arrangements with other atmospheric elements. From deep blue to pastel, from moss to ribbon: discover how our ambassadors bring Christmas 2025 to life. Deep blue and candle wax 'Masterpieces by Sam' ambassador Samantha Wilhelm shows a striking shift for Christmas 2025: deep blue hues take centre stage.

More and more young florists are seizing unique opportunities to showcase their talent in floral design. And because floral designer Hanneke Frankema, just like FM Group, believes in the new generation and the value of education and craftsmanship, she gave this chance to seven young talents. They were able to show their passion for flowers on the big stage during Hanneke’s show "GROWTH!", presented at the final of the Florint World Cup of Floral Art in The Hague. Opportunitie

Flowers make people happy. They bring colour, atmosphere and emotion, at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical. Whereas people have long made conscious choices when it comes to food, similar questions are now being asked about flowers. And that poses a challenge for growers, traders, and florists alike. Negative media coverage about CO₂ and pesticides weighs heavily on the sector’s imag

Becoming a competition florist takes patience, creativity, perseverance and the ability to perform under stress. But it also comes with...

In a hotel, every space calls for a different floral touch. At the reception, striking, long-lasting flowers create a warm welcome. Guest...

Sustainable cultivation requires insight—especially into your environmental impact. Through footprinting, flower growers gain clarity...

As temperatures increase for summer, your plant displays shouldn’t suffer. Heat tolerant plants are a summer essential, so here are five...

FleuraMetz is here for every florist this wedding season! The wedding season is all about creativity for florists: combining your unique style with the wishes of each couple. At FleuraMetz, we understand that every florist is unique and deserves tailored support. That’s why we offer a wide range of flowers, plants, and accessories to suit any wedding theme. We support you, so you can focus on what you do best: creating stunning floral designs. Five florists, five unique style

For a long time, we lived in the so-called Anthropocene, an era where nature served human life. Now that we’re seeing the consequences...

Ikebana is the traditional Japanese art of flower arranging. This centuries-old art form includes various styles, among which Moribana is...

Seven years ago, a search began for the perfect purple Celosia, one that doesn’t constantly need adjustments in lighting, temperature,...

What do you get when you combine a passion for (modern) art with the refinement of floral design and florists? Masterpieces. A project...

Our ambassador Madita from Grace and Flowers got to work with gladioli, and became an instant fan. The gladiolus might have a bit of a corny or boring reputation, but by now a lot has changed in gladiolus-land. Madita, for instance, highlights the remarkable texture the flower has. Just look at the jagged edges of the Flamenco varieties.

As a florist, you’re always searching for flowers that stand out and leave a lasting impression. Meet the Dianthus, a beautiful flower ready to be your new favourite. Known for its bright colours, soft petals, and lovely smell, the Dianthus is more than just a flower—it’s a statement. Let’s look at why this versatile bloom deserves a place in your floral arrangements.

Whatever you need flowers for, dianthus (commonly called carnations) are the perfect choice for every application, occasion and trend....