As a florist, you’re always searching for flowers that stand out and leave a lasting impression. Meet the Dianthus, a beautiful flower ready to be your new favourite. Known for its bright colours, soft petals, and lovely smell, the Dianthus is more than just a flower, it’s a statement. Let’s look at why this versatile bloom deserves a place in your floral arrangements. The Beauty of Dianthus Dianthus has a long history and a charm that lasts. Originally from Europe and Asia,

For florists creating bridal work, one trend stands out this season: mono bridal bouquets. More and more couples are choosing the power of a single flower variety. For florists, this trend offers a strong foundation for bridal work with a clear style: calm, luxurious and easy to translate into bouquets, corsages and table decorations. One Flower, Maximum Impact A mono bridal bouquet is made using one single flower variety. This puts the full focus on the shape, texture and ap

Based on the motto “Enjoying life,” florist Lena Hartman created two designs. Flowers accompany people through every stage of life: from birth to farewell. Florists shape these moments with their creativity, craftsmanship and sense of atmosphere. Lena interprets this theme in her own unique way. Midsummer creation Light, natural and relaxed: for this floral arrangement, Lena was inspired by a midsummer celebration in the garden. As a base, she used a tree trunk with drilled h

Our ambassador Madita from Grace and Flowers got to work with gladioli, and became an instant fan. The gladiolus might once have had a bit of a corny or boring reputation, but a lot has changed in gladiolus-land. Madita, for instance, highlights the remarkable texture the flower has. Just look at the jagged edges of the Flamenco varieties.

Master florist and Masterpieces ambassador Rieke of Milles Fleurs creates not only for weddings and events, but also for funeral and memorial services. In this article, she shares how she approaches this deeply meaningful work and what makes it so distinctive. Being a funeral florist is demanding, yet profoundly significant in moments of farewell. Flowers often play a quiet, yet essential role. My name is Rieke Rahlfes. I am a master florist and run my company, Milles Fleurs,

Grutsch Gartenbau in Germany shows that growing flowers can go hand in hand with sustainability and biodiversity. The nursery is an inspiring example of how flower production can have a minimal ecological footprint while supporting nature. At Grutsch, all flowers grow entirely outdoors, no greenhouses involved. This means the flowers follow nature’s rhythm, from May to October. This seasonal approach produces stronger, more resilient flowers with intense colours. Because all

Italian flowers are real eye-catchers; they are strong and colorful because they are carefully cultivated. But the real advantage lies in the climate. In this article, you'll learn why Italian flowers stay beautiful longer and how they strengthen your assortment. Quality Starts at the Source The Italian climate is ideal for growing flowers. With warm summers, more sun hours, and fresh nights, flowers can grow slowly and naturally. This ensures stronger stems, brighter colors,

Tropical flowers in winter — isn’t that asking for trouble? In this guest blog, Claudia from Magic Flowers shares practical tips on hydration, temperature and storage. With the right treatment, you can use and present exotics all year round. It’s no coincidence that Magic Flowers, together with FleuraMetz, is sponsor of the Aloha Show at IPM Essen. Prefer to wait until spring? From the start of IPM, you can exclusively pre-order all products from the Aloha Show at FleuraMetz.

Many consumers and florists take a critical look at imported flowers. Public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced. New Grounds, Same Passion The truth is that local cultivation is becoming less self-evident. “In Europe, we simply don’t have enough land to meet demand,” says Niels Glas, import manager at FM Group. “And many growers in the Netherlands no longer hav

Now is the perfect time to prepare and stock up on the right products for the Christmas season. Classic must-haves in festive shades are essential, but you can also enrich your arrangements with other atmospheric elements. From deep blue to pastel, from moss to ribbon: discover how our ambassadors bring Christmas 2025 to life. Deep blue and candle wax 'Masterpieces by Sam' ambassador Samantha Wilhelm shows a striking shift for Christmas 2025: deep blue hues take centre stage.

More and more young florists are seizing unique opportunities to showcase their talent in floral design. And because floral designer Hanneke Frankema, just like FM Group, believes in the new generation and the value of education and craftsmanship, she gave this chance to seven young talents. They were able to show their passion for flowers on the big stage during Hanneke’s show "GROWTH!", presented at the final of the Florint World Cup of Floral Art in The Hague. Opportunitie

Flowers make people happy. They bring colour, atmosphere and emotion, at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical. Whereas people have long made conscious choices when it comes to food, similar questions are now being asked about flowers. And that poses a challenge for growers, traders, and florists alike. Negative media coverage about CO₂ and pesticides weighs heavily on the sector’s imag

Becoming a competition florist takes patience, creativity, perseverance and the ability to perform under stress. But it also comes with...

In a hotel, every space calls for a different floral touch. At the reception, striking, long-lasting flowers create a warm welcome. Guest rooms require subtle bouquets that stay fresh without intensive care. In the restaurant, fragrance and style take centre stage: flowers that enhance the experience without influencing the taste of the dishes. When choosing, consider vase life, sturdiness and the hotel’s brand identity. Seasonal flowers add extra experience, while sustainabl

Sustainable cultivation requires insight—especially into your environmental impact. Through footprinting, flower growers gain clarity...