

Reinventing Valentine's Day with the Language of Flowers
Su Whale looks to the language of flowers for Valentine's Day inspiration.

Su Whale
Jan 5, 20232 min read


Christmas Shop Displays
Need some last-minute merchandising inspiration for your Christmas shop displays? Take a look at these ideas from Su Whale.

Su Whale
Dec 28, 20222 min read


December Mood Board
Christmas isn't all about red and green. Su Whale suggests a festive colour palette full of opulent shades and show-stopping stems.

Su Whale
Dec 9, 20222 min read


Flower of the Month: Euphorbia fulgens
Top tips on how to care for and use this seasonal favourite from Su Whale.

Su Whale
Dec 6, 20222 min read


Creating Ambience with Scent
Scented shop environments will boost shoppers’ moods, improve their experience and can encourage them to spend more.

Su Whale
Nov 24, 20222 min read


Can we Ditch Poly Ribbon?
We all need to try and reduce our use of poly ribbon, no matter how cheap and practical it is. Su Whale suggests how.

Su Whale
Nov 17, 20222 min read


October from the Artisan Grower
Make the most of UK-grown autumn flowers, still available and looking their best now. Su Whale shares her top picks.

Su Whale
Oct 10, 20222 min read


October Mood Board: Get that Autumn Glow!
Embrace the textures, colours and styles of Autumn flowers and foliage to celebrate the best of the season in your business.

Su Whale
Oct 7, 20222 min read


Dried Flowers... On Trend!
Love them or loathe them, dried flowers are so popular for weddings and events. So why not embrace the trend while it lasts?

Su Whale
Oct 5, 20222 min read


Let Loose with Scissors: Lovely weather for…Cacti?
Cacti aren't as heat tolerant as you might think, so learn how to look after them as the temperature rises.

Su Whale
Aug 11, 20222 min read


Book Review: Floristry Competitions - The Ultimate Guide
Su Whale reviews the definitive guide to floristry competitions, recently updated by author Lynda Owen and reissued.

Su Whale
Aug 11, 20222 min read


Seasonal Flower of the Month: Roses
Follow Su Whale's care and conditioning tips to get the most out of roses this summer.

Su Whale
Aug 10, 20222 min read


Let Loose with Scissors: Once you get the bug….
Su Whale gets to the heart of what makes competition floristry so special, and looks forward to an exciting final.

Su Whale
Jul 1, 20221 min read


Put the vibe into your houseplants – Chelsea Style!
Su Whale shimmies into the funktastic world of houseplants on display in the Chelsea Flower Show's Houseplant Studios!

Su Whale
Jun 13, 20222 min read


Chelsea in Bloom 2022: British Icons and Destination Displays
Su Whale marvels at the fabulous floristry talent and creativity that is Chelsea in Bloom.

Su Whale
Jun 2, 20222 min read




