Su Whale is a florist and freelance writer with over twenty-five years' experience in the floristry industry. Su created a fantastic Christmas door wreath for the Floristry Trade Club; watch and learn as she explains how to make your very own. With insight into current trends, design technique and handy tips for construction. Watch how Su creates a beautiful Christmas door wreath reflecting the major trends for Christmas 2025, using moss, spruce, conifer and a selection of ru

Looking for a fast, eye-catching bouquet idea to boost your Halloween sales? In this short video, Su Whale shares a simple yet impactful...

Set the scene for Halloween with Su Whale's pick of the creepiest houseplants for your horror-loving customers.

Dahlias are back with a bang - long the preserve of fanatical gardeners, they're now the cut flower that everyone wants.

Su Whale celebrates the sunflower, that most emblematic of summer flowers

Pretty, with ruffled, bell-shaped flowers and grey-green leaves, Eustoma (or lisianthus) is popular and long-lasting. Originating from...

Late summer/early autumn is the perfect time for harvesting flowers for drying. The easiest method is to air dry, and this can be done in the shop or at home. How to Choose Flowers to Air Dry It’s important to select flowers which are just coming into their prime, they need to be good quality and not over mature, else they will fall apart. If you intend to dry in bulk from your flower stock, put the chosen flowers to one side as soon as they arrive, don’t leave it as an af

In this British-grown flower feature we focus on Alstroemeria, or Peruvian lily, is a native of South America and a true floral trooper.

Su Whale recommends UK-grown flowers for late spring and shares her care and conditioning tips.

Su Whale is a florist and freelance writer with over twenty-five years' experience in the floristry industry. Su created a fantastic...

After twenty-five years of flower shows at Tatton Park, the RHS have finally gone ‘on-tour,’ with this year’s traditional northern show...

Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for...

Fresh, seasonal herbs can be fabulous additions to bridal bouquets and wedding flowers. Su Whale suggests some of the best.

Karen Barnes is an expert at identifying and interpreting key seasonal trends and translating them into commercial opportunities for...

Su Whale offers some timely tips for flower care and conditioning in the warmer summer months.