

The Business of Floristry: Costs and Costing
We continue our series of videos, The Business of Floristry, bringing insight in to the running of a florist business from our business guru, Karen Barnes. This video concentrates on key things you need to understand and consider around costs and costing in your floristry business. Enjoy the rest of the series: The Business of Floristry

Karen Barnes
Jul 17, 20244 min read


An Early Summer Centrepiece with Phoam
This tutorial, created by Joseph, will guide you to create an early summer centrepiece. With sustainability in mind, this design was made...

Joseph Massie
Jul 5, 20241 min read


The Business of Floristry
Our new series of videos, The Business of Floristry, bring insights in to the running of a florist business from our business guru, Karen Barnes. We start at the very beginning looking at what you will need to know when getting started, from the importance of a business plan, choosing a location through to selecting a name, logo and brand, plus so much more. If you have ever thought of starting your own floristry business, are looking to expand your current business or even j

Karen Barnes
Jun 20, 20248 min read


Talking Technique: RHS Chelsea Flower Show 2024 Floral Creations
We take a closer look at some of the techniques found in the beautiful Floral Creations from RHS Chelsea Flower Show 2024

Su Whale
Jun 5, 20241 min read


Meeting Confetti Club at Chelsea in Bloom 2024
While in Chelsea in Bloom with the Floristry Trade Club, Su Whale was able to talk with Toby Shouls from the Confetti Club. They discussed how this environmentally friendly organisation was started, how it works and of course the flower content of their latest batch of confetti. Check out all of our RHS Chelsea Flower Show, Belgravia in Bloom and Chelsea in Bloom coverage

Lauren Hackett
May 29, 20241 min read


'Colour' at RHS Chelsea Flower Show 2024
This year the Floral Creations theme at RHS Chelsea Flower Show 2024 is simply ‘Colour’, so anything goes really.

Lauren Hackett
May 23, 20241 min read


A Fresh Take on a Pin Holder by Joseph Massie
Discover a sustainable floral design technique with Joseph Massie's fresh take on a pin holder.

Joseph Massie
May 9, 20241 min read


Parade Fever in Holland!
Highlights from this unique spring parade.

Jackie Whittaker
Apr 23, 20243 min read


Chelsea & Belgravia in Bloom 2023
Su Whale revels in the floral fabulousness of Chelsea and Belgravia in Bloom.

Su Whale
Jun 1, 20233 min read


Floristry at RHS Chelsea Flower Show 2023
Su Whale explores the medal-winning floristry at RHS Chelsea 2023.

Su Whale
Jun 1, 20234 min read


Social Media Marketing: Christmas Special
In this Seasonal instalment, we'll be discussing practical ways in which you can promote your products, attract new audiences and spread so

Avocado Social
Nov 27, 20221 min read


Spring Cleaning: All it takes is one banana!
Spring cleaning is on the horizon for Su Whale, not just for the home, but for the plants that live in it as well.

Su Whale
Feb 18, 20222 min read


Social Media Marketing: Step 12 - Auditing your Activity
Welcome to the twelth in our exclusive vlog series, Social Media Marketing on a Budget. The focus this week is on Auditing your Activity.

Avocado Social
Jan 12, 20221 min read


Social Media Marketing: Week 11 - Measurement and Analytics
Welcome to the eleventh in our exclusive vlog series, Social Media Marketing on a Budget. The focus this week is on Measurement & Analytics

Avocado Social
Jan 5, 20221 min read


Social Media Marketing: Week 10 - Working with Influencers
Welcome to the tenth in our exclusive vlog series, Social Media Marketing on a Budget. The focus this week is on Working with Influencers

Avocado Social
Dec 29, 20211 min read



